Swirl - The Napkin Holder
Functionality above aesthetics. Swirl remind us that a better world is possible one napkin at a time


A napkin holder whose shape allows napkins to be taken easily, while looks great next to our meal. Swirl is made entirly of laminated secondary alluminium. The curve is closed enough to keep the napkins in place and well organized.

What makes your product bold and innovative?

It is necessary to make from the functionability a beauty object itself, because these are not meant to be apart from each other, but to complement themselves and merge into one single.

Swirl combines function and aesthetics, while remind us to be conscious by the objects around us showing that the material where the everyday morning coffee comes, could transform into an everyday elegant useful object.

Which target group is this product aimed at?

People between the age of 25 - 40. We thought in people who really live their homes, love their kitchens and enjoy the food hour. They buy functional and usefull items, that's why they search for design objects, even when it means spend a little more.

Why is secondary aluminum the perfect material for your idea?

Swirl show us that the material where everyday morning coffee comes, could transform into an everyday product without let them know. We found this as a way to make people conscious and curios about the objects around them and how were made.

Did you use any stock or third party material? If so, please link all stock, fonts and Creative Commons material here:

Original kitchen photo from: https://unsplash.com/search/kitchen?photo=zYGtxp8H5sY Font we use for the embossed reminder: https://fonts.google.com/specimen/Roboto