The non-governmental organisation CorpWatch gives out bimonthly Greenwash awards to corporations that put more money, time and energy into slick PR campaigns aimed at promoting their eco-friendly images, than they do to actually protecting the environment. Wouldn’t it make perfect sense, if these awards would be materialized in a trophy made out of secondary aluminum from coffee capsules? You see, because one will always need energy and land consuming primary aluminum production in order to produce coffee capsules, in order to produce secondary aluminum out of coffee capsules.
What makes your product bold and innovative?
Mainly, the twist that the Greenwash award trophy would itself be the product of a greenwashing campaign.
Which target group is this product aimed at?
corporations that put more money, time and energy into slick PR campaigns aimed at promoting their eco-friendly images, than they do to actually protecting the environment.
Why is secondary aluminum the perfect material for your idea?
Because it is shiny and not to heavy, a perfect combination for companies having a bigger collection of Greenwash awards.
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Everything used is public domain