In an era where recycling and environmental health is steadily going forward, Nespresso has set a high goal of convincing their (prospective) customers that their materials are eco friendly and reusable. In order for this to happen, Nespresso needs to open the door of secondary aluminum usage and, by being the first ones to use secondary aluminum products, overtly show their customers the benefits of such practice and reassert the transparency of the brand. What can be a better way then offering people proof while they are at the store? The capsule tabourets not only perfectly align with Nespresso's product, but serve as a visual proof of their commitment to keep the environment clean and their customers happy.
What makes your product bold and innovative?
Sitting on what you drink? :) Showing people that there are many ways of keeping the nature protected if companies wish to do so. And proving that it can come in a form as simple as a tabouret.
Which target group is this product aimed at?
The target group are people who care about the environment and want a nice set of tabourets. The idea is that the tabouretss will come in two sizes: adult and children so as to make the product family friendly.
Why is secondary aluminum the perfect material for your idea?
The secondary aluminum is perfect for making a capsule tabouret since the material keeps it's daily usage and practicality in a different form than just drinking your morning coffee. This product can be used even by people who may not be avid coffee drinkers.
Did you use any stock or third party material? If so, please link all stock, fonts and Creative Commons material here:
Capsule: http://dresswomenclothing.blogspot.com.mt/2013/12/nespresso-capsule.html Poster Mockup: http://www.freepik.com/free-psd/frame-on-white-wall-and-chair-mock-up-design1124279.htm Font: https://www.fontsquirrel.com/fonts/raleway Girl 1: http://www.ballsnbands.com/images/SitnGym-Jr3.jpg Girl 2: https://thumbs.dreamstime.com/z/amazed-child-sitting-chair-14223218.jpg