Loop is about encouraging users to use and reuse recycled products through the idea of gifting one another in a social context. Recycled products do not have to be apologetic. On the other hand the material properties of Aluminium of being sturdy, strong and lightweight could be re utilized into gifting simple analog products. Hence the name "Loop" as it is all about opening the loop of recycling through social gifting. The bottle opener comes with an eye-catchy silhouette which defies the norms of the current bottle openers. This change in architecture of the bottle opener could strike conversations of how he or she received the bottle opener. Thus spreading the message of the recycled Aluminium usage. Loop also uses recycled materials such as cardboard and aluminium for its packaging also. All these ingredients combined with a premium presentation in the packaging caters for a sophisticated unpacking experience.