Taking care of our SPACE (environment) can give us more TIME so the two terms are RELATIVE to our life on this planet. The “ infinity clock” is a symbol for aluminum recycling. It’s aluminum helical hour hand symbolizes space and the infinity of aluminum recycling. The rectangular minute hand symbolizes time. The two are in contrasting colors but relative to each other to create an iconic wall clock.
What makes your product bold and innovative?
The Infinity clock is a symbolic and also functional object for everyday use with an iconic minimalist design. It's complex shape is always changing making it unique and different from regular clocks. It can be a great central piece for a well designed interior.
Which target group is this product aimed at?
The target group is adults interested in design and recycling.
Why is secondary aluminum the perfect material for your idea?
The clock's overall idea is recycling so a recycled material is the perfect solution. Also aluminum is light and can easily be shaped to create the helix.
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