The product is a high quality volume knob made from a solid piece of aluminium weighing 1351 grams.
A Second Life
What makes your product bold and innovative?
The simple iconic design make the product stand out as bold. It's weight it's a constant reminder for those who use it of the amount of aluminium that we waste. The object thus tries to rise the environmental awareness of the users.
Which target group is this product aimed at?
The product is intended for audiophile users aged between 16-50.
Why is secondary aluminum the perfect material for your idea?
Secondary aluminium is a recycled material that combined with a classical, archetypal design of hefty weight aims at raising environmental awareness. The possibility of leaving the material bare, unpainted also helps the design.
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