Test project 5Food & Beverages Insights for Confidential
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Nespresso redefined the coffee market with a simple but revolutionary idea 30 years ago: Nespresso’s aspiration was to enable anyone to create the perfect cup of espresso coffee. Ever since, the company has been committed to sustainable quality and innovative design. Nespresso is aware of its corporate social responsibility along the entire coffee value chain, starting with coffee sourcing all the way to recycling their capsules.
Nespresso chose aluminum for its capsules, because it is the best available material to protect the aromas of the quality coffees from oxygen, light and humidity. Another key advantage: aluminum is infinitely recyclable. Therefore the company’s goal is for people to regularly recycle aluminum – including Nespresso’s capsules.
In order to achieve this goal Nespresso wants to raise awareness that aluminum is extremely valuable, infinitely recyclable and that the resulting ‘secondary aluminum’ is a versatile and sought-after material. Unique design and functionality can give recycled aluminum lightweight packaging such as Nespresso capsules a second life.
Design a bold and innovative product made of secondary aluminum to make everyday life easier and more attractive. Nespresso wants you to give aluminum in general, and Nespresso capsules in particular, a second life!