Here's what happened

Challenge

A leading specialty chemicals company, who is active in over 100 countries has a new division focusing on Animal Nutrition and Precision Livestock Farming. They have developed a science-based-system-solutions that provides a holistic approach for livestock production combining products and services backed with high-value consultancy and deep customer understanding and is now looking for holistic communication design routes with key visuals.

Approach

jovoto curated ten diverse creatives with a background in communication and brand design from eight different countries and invited them to come up with different communication routes that would elevate the topic and grab attention in a strong, durable and multi-functional way. The creatives main task was to develop a strong graphic device (mnemonic) CONCEPT that the brand can own and will become instantaneously recognisable as the hallmark of the trusted, science-based System Solutions around the world.

Outcome

The creative team came up with a total of 31 ideas. The creatives bewondered us with their speed, quality, and fresh-ness of ideas. There was industry-specific knowledge and heaps of consumer research conducted by the creatives that contributed to a whole set of great communication routes. The spark ideas were evaluated by the client and their top three choices moved on to the second phase for further development.

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