Briefing: Get the word out about Smeet as a brand in the social web via spots and viral campaign ideas.
Creative idea: Meet for real
Creative implementation: Who want's to be a nerd?
Smeet shows some generosity and pushes real meetings in the real world. The spot points to a voucher campaign. When logging in to the smeet homepage, the user can download a Starbucks voucher. And one more voucher as a present for a friend on smeet. Might be a tempting occasion for a real meeting�
[Music just for layout-purposes � to give an impression.]
>> watch the spot in Frame # 2