Here's what happened

Challenge

This Beauty brand needs to be modernized, refreshed and speak to its consumers beyond simply a heritage brand. Many locals of both regions will have an emotional connection to the brand, but unfortunately don't identify it with their adulthood or their modern lifestyle. 
They are launching a new Shampoo and Conditioner set that is entirely sulphate-free, which will be part of their new rebrand, which will aim for a more modern look & feel, as well as more enriching hair care formulas for their consumers. Currently, with testing, it is noticeably new and innovative for the brand. 

Approach

Five of our top-notch talents on the platform were asked to design a communication piece, in the form of a digital advert that will feature the new product line of sulphate-free Shampoos and Conditioners that will make everyone’s at home haircare feel like a premium spa treatment

Outcome

One final idea managed to capture that essence and message perfectly and will be used by the client for the launch and marketing communication of this new product.

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