Hügel
Hügel provides a direct connection to Sparda's roots in Stuttgart while remaining familiar.
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Solution

Hügel (German word for 'hill') draws on two themes to link itself and the user to Stuttgart, the bank itself and the customer / user directly.

Inspired by the Porsche museum sculpture, the tubular steel legs are arranged in 'V' shapes at seemingly disparate angles are designed to be reminiscent of tree branches thus making the 'branch' - 'bank' connection but serve another purpose. They stand to remind the user of how a tree is defined more by it's collection of branches than about one individual branch.

The co-operative nature of Sparda is what makes it so unique. Sparda is the sum of it's collective parts, the customers, this setup seeks to remind users that no single support bears all the weight; Sparda IS the customers.

The levelled, sloping shape makes a subtle reference to the hills for which Stuttgart is famed for, an unusual feature for German cities of it's size. In addition the multiple levels are not only practical -being designed for the largest range of users possible- but make reference to the range of sums of investment that each customer has in the co-operative. The single body at different levels shows that while your share may be relatively small, you are just as important to the prosperity of the bank as everyone else.

The acrylic 'filler' allows light to pass more easilly through the bench to give it a lighter feel.

What is the idea behind your Sparda-Bank-Bench?

The design takes reference and inspiration from identifying features of Stuttgart; its geographical layout and the famed automotive industry. The design seeks to connect the bank and it's customers through this and the 'bank' / 'branch' wordplay and the co-operative structure of the bank.

What makes your Sparda-Bench iconic?

Its ability to humanise the bank and distinguish it from larger, corporate organisations; its closeness to the user.

Give us an idea of how your bench is produced and at what costs.

Intended materials are: Tubular steel for the legs, with an aluminium frame encased in laminated plywood and acrylic to fill the gaps. Approximate cost: 400 euros.

Is your bench transportable and all weather proof?

The bench is a single piece construction designed for easy removal of the legs and backrest. The laminate coating and optional paint coating will provide weather resistance.

Did you use any stock or third party material? Please list all stock, fonts, and creative commons material!

http://cliparts.co/person-sitting-silhouette

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