Stop TTIP

Help Greenpeace shed light on the dark side of TTIP. €9,000 prize pool

Help Greenpeace shed light on the dark side of TTIP.

Background

The 2015 McGen campaign, which was run by Greenpeace as a crowdstorm on the jovoto platform, is proving to be a success story all round. Coupled with the other huge efforts of Greenpeace, the campaign has successfully convinced McDonalds in Germany to stop using Genetically-Modified animal feed in poultry farming.

TTIP

The TTIP (Transatlantic Trade and Investment Partnership) free trade agreement is currently being negotiated between the EU and the USA. The signing of these agreements will have the following serious repercussions:

  • Freezing and long-term weakening of the EU’s environmental and consumer standards
  • Private companies will be able to take out million-dollar lawsuits against governments of other nationasstates, challenging their environmental and consumer protection laws in private arbitration tribunals  
  • The state, governed by the rule of law, constitutional rights and parliamentary democracy, will be rendered powerless by major multinational corporations
  • Loss of transparency and legal disenfranchisement of the public

TTIP affects everyone – none of us are exempt
The repercussions of TTIP will affect us all directly in our daily lives. The most important and noticeable consequences of the agreement are listed and briefly explained below:

TTIP is a free trade agreement that will not only eliminate customs restrictions, but, above all, break down barriers to trade. In particular, this means that laws and standards will be aligned to facilitate trade and to maximize profits at the expense of consumers and workers. After all, the vast majority of standards are higher in the EU than in the USA. These achievements, the results of many years of struggle and efforts by ordinary citizens, governments and NGOs, face imminent danger from TTIP.

The following aspects are at the foreground:

  • Precautionary principle

In the EU a company has to prove that its practices or products (like coloring agents, for example) are harmless to the environment and the general public before they can be granted regulatory approval to enter the market. As a precautionary measure, countries can also ban products if they suspect them of posing a risk. This measure is based on the precautionary principle approach as set out in the EU constitution. In the USA, on the other hand, exactly the reverse happens. There the burden of proof lies with the consumer: it has to be proven that a product is dangerous to the environment and people’s health before it is banned from the market. This makes it easier for products to gain market entry. As the US economy pursues the goal of launching as many of its products onto the European market as possible, the precautionary principle is at stake.

  • Loss of sovereignty

If the EU and the USA agree to a mutual acknowledgement of standards, in the future Europe will no longer be able to change anything without prior approval from the USA. So there is a risk that existing standards will be put on ice. Despite the fact that European states cannot be prevented from passing stricter environmental or consumer protection laws, under the new agreement many European laws would be in contravention of the provisions and obligations of TTIP and would therefore become automatically illegal and liable for lawsuit. If the EU disregards this, it will be threatened with trade sanctions and contractual penalties to the value of billions. So future laws passed by European states would always have to be adapted from the outset so as not to contravene the standards of the TTIP contract partners. It is highly likely that the lowest common denominator will always prevail.

  • Food

Less protection from dangerous pesticide residues, genetically modified (GM) products and unnecessary, unsafe food additives – the fear is that these and other changes for the worse will become a reality for the food sector. The compulsory labelling of genetically modified foods could also be relaxed. In the future, consumers may no longer even be able to see what ingredients are contained in food products.

  • Chemicals

The REACH regulation of the European Union regulates the authorization of chemicals and in the past has withdrawn lots of potentially health and/or environmentally harmful chemicals from circulation. With TTIP this regulation could gradually be weakened and harmful substances that are currently banned could become permitted again here in Europe. And they could be then be reintroduced into cosmetics, cleaning agents, pesticides and a large number of other products.

  • Safety standards in the automobile industry

It is often claimed that although the safety standards of cars in the USA and the EU are different, they are equivalent to one another. According to studies, however, this is not the case. Especially in the most common type of accident, the frontal crash, American cars are subject to much lower safety standards than European ones. The safety of car drivers in the EU is at stake if these standards are relaxed as a result of TTIP.

  • Cosmetics

Adapted and therefore lower standards in the cosmetics industry would mean that we could soon have cosmetic products on our shelves that contain harmful substances (e.g. hormone-disrupting substances), which are currently banned in the EU. Cosmetic products that have been developed using animal testing could find their way back onto the European market.

  • Democracy/transparency

TTIP negotiations are purposely being conducted very much away from the public gaze. Even EU members of parliament only have limited access to the documents and only very little information is published on the internet. So far the delegates of national parliaments have had no opportunity to view the agreement.
 
The plan of a parallel legal system would give enterprises the opportunity to sue countries in private arbitration tribunals if the companies see their investments as being jeopardized by national laws or regulations. Compensation claims running into billions or laws that have to be revoked could be the result – without the sued countries having the opportunity to have such a judgement reviewed by democratically legitimized courts.
 
The parliaments are losing their influence to a committee that will be responsible for the adaptation of standards before members of parliament have even been given a chance to acquaint themselves with the treaty.

To sum up, TTIP is synonymous with the far-reaching loss of sovereignty of the European Union and its individual countries, as well as of the people of Europe and the USA. Instead, large corporations will increasingly gain power and have a direct influence on the legislation and its implementation.

Who is on which side?

Greenpeace
The environmental organization Greenpeace has significantly shaped and enforced the precautionary principle (according to which the safety of a product has to be proven by its manufacturer). With campaigns focusing on dilute acids, chlorine bleaches and gene technology, Greenpeace has been protecting the environment and people from dangers for a number of decades now.

Politics
In Germany the big coalition of CDU (Christian Democrats) and SPD (Social Democrats) endorses and supports TTIP, despite the fact that the topic is not without controversy, especially amongst the SPD’s grassroots supporters.

Who is primarily responsible?

The most important supporters of TTIP are the heads of government represented in the European Council: in the case of Germany, Federal Chancellor Angela Merkel, as well as the European Union’s MPs. Ultimately, EU governments – together with the European Parliament – will vote whether to go ahead with the deal once EU and US negotiators have come up with a final agreement.

Aim

The aim of Greenpeace as an environmental organization is to prevent TTIP.
Environmental and consumer protection in Europe needs to be safeguarded and it is imperative that a future improvement of the consumer and environmental protection laws is secured. But this is only possible if as many people as possible stand up and voice their objection – after all, there’s nothing politicians fear more than the discontent of their voters. This is why it’s necessary to communicate the complex and multi-faceted topic of TTIP as clearly as possible in a way that everyone understands.

Task Definition

Your task is to develop clear and comprehensible communication tools such as key visuals and slogans (and show how they could look on billboards and in guerilla campaigns), which Greenpeace can use in its widespread awareness campaign to appeal to the general public. This communication should galvanize people to think and act. It is crucial that everyone understands that the negative repercussions of TTIP will affect them personally and directly

Target Group

Everyone – because everyone will be affected

Tonality

  • simple & clear
  • vibrant
  • bold
  • urgent

Mandatory requirements

  • Individual companies should not be directly attacked
  • Individual parties (CDU/SPD) should not be directly attacked
  • Individual people (e.g. Sigmar Gabriel) should not be directly attacked

There is no guideline as to whether you depict the content with photographic or purely graphic elements. But in both cases you should only use images and fonts:

  1. for which you own the full copyright
  2. for which the exclusive rights can, if required, be passed on to the client.

If 2. applies, please make sure you clearly highlight the third-party image material

Required file formats

In case your ideas is chosen by the jury to be licensed, you will need to supply the following file formats:

  • open layered file format
  • printable formats (with 300 dpi)

Useful Links

In German:

Greenpeace about TTIP demonstration on 10th October 2015
Greenpeace about TTIP and Fair Trade
Greenpeace about TTIP and Investor-state dispute settlement (ISDS)
Greenpeace about previous TTIP Protests
Wikipedia about Precautionary principle
Wikipedia about International law

In English:

Greenpeace about TTIP
Wikipedia about Precautionary principle
Wikipedia about International law

Download material

Click on the following links to download working material and additional information related to the project.

Project terms

For this project, special  project terms  apply.

Halftime Feedback

Dear rebels and TTIP fighters,

Today we sat together with Greenpeace for a second time to talk about your ideas and make sure we are on the right track. Underneath I’ve summarized the most important points to keep in mind while you develop your ideas and come up with new ones. Here it goes:

Think Guerrilla Marketing

Greenpeace has a long history of effective and cost efficient guerrilla marketing. If you have a clever poster campaign, how could it be developed into guerrilla marketing? Look around you! How can you use our public spaces in a completely new way? How can something that is normally not used for communication be turned into a powerful tool to make people aware of TTIP? Feel free to push the boundaries here!

Be concrete and relatable

TTIP would affect all of us and if it becomes a reality, we will all notice the difference quite dramatically. Focus on the facts about TTIP that people can grasp and relate to. Like the products we use or the food we eat. Help people imagine a world with TTIP before it becomes a reality! Is your idea abstract and general? Make it super concrete!

Develop a concept out of your idea

There are a great amount of clever ideas so far. The next step is to make sure that your idea has an overall concept that explains your idea in instant. Got a nice key visual? Develop a concept out of it! Thought about a smart guerrilla idea? What’s the main headline that will make sense out if straight away? 

Again! Put pressure on the politicians 

The EU parliament is the institution that will take the final decision on TTIP. We the people decide who will be in the parliament and the one thing politicians fear most is not being elected in the future. They should work for the people who elect them instead for the lobbyists of the big cooperations! Put pressure on the politicians in the EU parliament and make them aware that how they act can affect whether or not they will be elected.

You guys are doing a great job so far. It’s such a pleasure to see all the effort being put in to this important cause. And don’t forget to give each other feedback, remember that there’s 200€ to be earned if you win the feedback award. 

Looking forward to see your ideas develop during the next 10 days!

All the best,
Olof

Comments

Show older comments (30)

Rebels of jovoto!

Or any ordinary citizen of Europe really. Listen up! This is your opportunity to have a huge impact on our near future. We need to show our governments and leaders that we won't let major decisions like this be taken behind our backs. We will prove that democracy is still alive and STOP TTIP from becoming a dark reality. You have done it before, and we have full trust in you to do it again!

Let's stop TTIP guys!

//Olof - Your project guide

I would have one question.. Will Greenpeace run this campaign in Germany or all across Europe, meaning shall we rather come up with slogans in German (which shall be of course translated into English for the non German speaking colleagues), or should we focus on slogans in English from the 1st second on?

Hi Eva, Good questions! Your campaign should be in english. Looking forward to see what you will come up with. ;)

Best, Olof

Here's an update on this matter Eva: German-speaking people may submit in German and/or English / Non-German-speaking people should submit in English - however the language will not affect the possibility of being selected by the jury.

Hope that clarifies things!

Best, Olof

Hi guys,

Since TTIP might be a bit complicated to understand, we have uploaded a version of the brief in German to be find under 'Download Material'. Or you can download it here.

Best, Olof

Hi guys,

Something worth keeping in mind when thinking about how to tackle this issue: Greenpeace is not looking for a campaign against the U.S.A, but a campaign that makes people aware of the TTIP agreement and decides to do something to prevent it from happening. So please no submissions with anti an american message!

The submissions are getting better and better, keep it coming guys!

Best, Olof

Great effort Greenpeace, you brought my attention to this urgent topic! Prior to seeing the project here in jovoto, I've had no idea what TTIP is and that it is actually happening behind our backs...

We will work together to stop the TTIP, as it has to be stopped at all costs! Good luck to all creatives!

Hi guys!

Yesterday we had a chat with Greenpeace to make sure we are on the right track and to get some input early on. Here are a three points that are worth keeping in mind when developing your ideas:

Focus on consumer products TTIP will affect everyone and MANY products that we buy. This is something we all can grasp so a good way to show the affect of TTIP is to show how our everyday products would change. What is toothpaste like with TTIP? Milk? Meat? Medication?

Think beyond posters There are many great posters have been submitted so far. That’s great! Now try to take your poster idea one step further. How could it be used as guerrilla marketing? How can it be used in the streets? How could it look as a social media campaign? Take it to the next level!

Put pressure on the politicians The EU parliament is the institution that will take the final decision on TTIP. We the people decide who will be in the parliament and the one thing politicians fear most is not being elected in the future. They should work for the people who elect them instead for the lobbyists of the big cooperations! Put pressure on the politicians in the EU parliament and make them aware that how they act can affect whether or not they will be elected.

Great effort so far. Nice to see so man people invest their time and creative power into this important issue. Together we will stop TTIP!

Best, Olof

Hi All, I watched this very eye opening documentary on what legal backdoor (arbitral panels) TTIP and CETA may offer to banks, hedgefonds, insurance companies and cooperations - disregarding basic constitutional democracy: http://www.daserste.de/information/reportage-dokumentation/dokus/sendung/konzerne-klagen-wir-zahlen-102.html . Sorry it is in German - if I find anything comparable in English I will share it as well. Regards Anna

This morning in the news in Germany: The president of the German Bundestag (parliament) threatens to oppose TTIP due to intransparency. Even members of the German parliament have restricted access to current documents and the papers of the negotiation of TTIP. These papers are only accessible in a special reading room at the US Embassy in Berlin. Can we - the people - accept this? Not in my world, no! (Source: http://www.spiegel.de/politik/deutschland/ttip-lammert-droht-mit-nein-zu-freihandelsabkommen-a-1059885.html)

Dear TTIP fighters!

We just had a talk with Greenpeace and I've summarised the halftime feedback for you here above. Some great input in there to help you develop your ideas in the right direction during the remaining 10 days. And come up with new ones of course. Have a look and go gO GO create!

Best, Olof

Greenpeace have a long history of great guerrilla marketing activities, like this one they did against Shell two years ago: https://www.youtube.com/watch?v=OPjgf\_weF6o

Want some more inspiration for guerrilla marketing activities? Check these out: http://creativepool.com/magazine/inspiration/26-creative-guerilla-marketing-examples.2313

You got a great opportunity here to develop ideas that many other brands would not be able to do. Be daring! Use the streets and our public spaces to communicate the danger with TTIP. Try to find smart ways to use things in our surroundings that usually are not used for communication and turn it in to a powerful communication tool against TTIP.

Looking forward to see more of your guerrilla markting ideas, 9 more days to go gO GO!

Best, Olof

Hey Olof! I have a question in general: Should we INTEGRATE a fitting guerilla marketing idea to our OWN SUBMISSION or can we also upload only a good idea for guerilla which can be used for also other submissions from other creatives? Because maybe it will fit to different approaches better than to the one made by my own. :)

Hi Ramona! Good question. If you have a guerrilla idea that does not fit to your own idea, definitely submit it as an individual idea instead. And if you have an guerrilla idea that fits well to someone else's idea, ask to collaborate with that creative. Otherwise that creative may feel like you infringed on their original idea. See what I mean?

Best, Olof

3 DAYS TO GO!

Hi guys. Not long now, this long journey finishes in ONLY 3 days and there is so many interesting ideas in there. Many that has great potential to become powerful campaigns that could help stop TTIP. Imagine having that in your portfolio. This is great opportunity to really make a difference in the world and can also be a great beginning of a very fruitful career if you win the client’s choice. Something that might be worth investing those extra hard hours for...

I see so many smart ideas that just need that extra push and effort to become great and finished. Read the brief and have a look at the halftime feedback again to remind yourself what Greenpeace is looking for. Now is the time guys. You have done an amazing job so far. Let’s give this important project the last bit of energy and really stop TTIP!

WHO’S WITH ME?!

Best, Olof

24 hour to go!

We are very close to the finish line now guys. If you have smart but unfinished ideas, now is the time to finish them. If you have a clever idea in you head but haven't yet submitted it, time to submit them! VERY curious to see where this journey ends!

Best, Olof

Pinstripe
almost 3 years ago

At the moment the journey seams to be heading to another rollercoaster ride during the voting ....

Pinstripe
almost 3 years ago

got that impression, too .-)

THANKS TO EVERYONE!

What a finish! A lot of great ideas in there now that needs your vote. Have a look at all the ideas and try to rate as many as possible. So far 142 people have rated ideas. Let's try to at least triple that by the end of the next week, shall we? That way we can assure that the creatives with the best ideas gets rewarded for them.

Here we go, start rating ideas NOW! :)

Best, Olof

skybre
almost 3 years ago

Fair play is unknown word here. If you find member over 20 prizes in community voting and only one of those is client selection it tells everything IMO ;)

I stumbled across this recent video, where Julian Assange tells why TTIP is dangerous https://youtu.be/yjxAArOkoA0?t=1h15m23s . It's part of a broader discussion about Europe's future. The discussion about TTIP starts at 1h15m23s.

24 HOURS TO GO!

You have until tomorrow at 17.00 to rate ideas, then the project will be closed and enter rating monitoring. So take this opportunity to rate your favourite ideas to make sure that the creatives with the best ideas gets properly rewarded for them!

Go GO GO!

Best, Olof

RATING IS NOW CLOSED!

We ended up with 4588 individual ratings. Pretty impressive guys! I would also like to remind everyone who have seen their ideas change position drastically during the week, that's normal and a sign that there are a lot of people rating. Not only your idea, but all the others as well. And that's good thing if we look at the big picture. The more people who rate ideas, the fairer outcome!

We will now do rating monitoring of this project and ensure that the whole process has been fair before we announce the final winners sometime next week.

Stay tuned until then!

Best, Olof

skybre
almost 3 years ago

Great voting again LOL I can` t stop to laughing :D

Hi guys!

I know many of you are waiting impatiently for the final results. They are on the way! We will present them tomorrow or in the beginning of next week. There are many ratings in this project and it takes some time to ensure that it's al been a fair process. I hope you understand!

Best, Olof

Hi guys!

After a long process of rating monitoring I can now present you the final community winners. A big congratulations to everyone who won and a big thank you to everyone who participated and put their effort in to this project. You guys have proved that democracy is still very much alive and kicking!

See all the winners and congratulate them here: http://www.jovoto.com/blog/2015/10/stop-ttip-greenpeace-crowdstorms-massive-success/

A special thank you to freierwolf for contributing with great feedback and input on a bunch of ideas. For that he wins the Feedback Award. Also, a special congratulations to voinealex & Epure Lazar Mihail for taking the 1st place in community awards AND winning the Collaboration Award. It shows that it can really pay of to collaborate!

Stay tuned for more information regarding the jury’s choice soon!

Best, Olof

democracy :DDDDDD

Congrats to all the winners : )

Congratulations to the winners!

Congratulations to all winners!

I want to be honest: I still find that the number one doesn’t regard even one point of the halftime feedback: - Think guerilla marketing - Be concrete and relatable - Develop a concept out of your idea - Put pressure on the politicians  And the headlines are anything but good. These are just my two cents.

But the (again: just the first one) visual is great! And brillant ideas should be rewarded.

I want to send a big thank to the jovoto team for giving me the Feedback Award. Thank you very much.

And please don’t forget to sign if you hadn’t done it, yet: https://stop-ttip.org/sign/?noredirect=en_GB

A strong visual can be VERY powerful and I think this one is. No one looks at that without having a reaction or feeling something. So even if it did not cover all the points, I think it can be very effective. But that's just my opinion. ;)

And thank YOU for your great effort and support to the other creatives!

Best, Olof

yeah agree with Caja ;)

Actually I do think that the arguments of freierwolf are valid and should be taken in consideration. One could even say that several winning entries do neither provide concepts for campaigns nor a guerilla marketing approach or a solution regarding social media. And all these things were constantly asked for in individual feedbacks and in the halftime feedback, also.

For example the halftime feedback states clearly: ". If you have a clever poster campaign, how could it be developed into guerrilla marketing? " or "Got a nice key visual? Develop a concept out of it!". Sure, a great idea is a great idea, a strong visual is a strong visual. No use denying this. But both aren't concepts. Or do always work in social media or in guerilla marketing.

And there were a lot of entrants that made an extra effort to develop their ideas/visual into concepts including guerilla marketing and/or social media approaches. And I'd assume that these guys would like to get some appreciation for this effort ... or do wonder why they did bother ...

next time skip the brief :D

First: From my point of view voinealex is one of those creatives who really tries to develop unique ideas. That is factor i respect. Keep on working that way!

Second: His winning submission is indeed a solid idea with more potential. At the same time i absolutly agree with freierwolf and Pinstipe that it lacks depth. As freierwolf said, the headlines just descripe what the picture is showing. Pinstripe mentioned other aspects like guerilla activity. But i don't want to go in more detail as the contest is over.

Third: With a 9.19 the idea is - at least for me - clearly overrated. But we can't blame the author for that. This final ranking simply shows that:

... the crowd-voting procedure and its outcome in particular in public contests does not reflect the true quality of concepts/ideas. It just reflects the everage understanding of design the crowd has. It starts with understanding the creative task and continues with the conceptual development of ideas. That's why visual approaches dominate. For voters they are easy to grasp without really delve into the task.

... extra effort after halftime or individual feedback is not rewarded. Simple consequece for future contests: no extra effort and a weaker output for the clients.

At this point I want to say one thing very clearly : I don't want or intend to insult any one of the winners or anybody of the persons who voted for them. The idea with the eyes sewn shut is a very strong visual. And I also saw a lot of other work of voinalex – and also do respect his work and his talent. And basically I don't want to talk about single winners or entries.

But during this contest the requests that entrants should provide more, such as concepts, guerilla markerting, social media, "full campaigns" eg. were repeated constantly. And actually this is not the first time this issue mentioned after a crowdstorm. There have often be pleas of jovotians that voting should be according to brief. Or people wondering why entries that aren't on brief are included into the voting and can be winners.

And yes, the consequence could to advice entrants just "to skip brief" and/or to spare themselves extra efforts after (half)time feedback .-)

But that leads to another issue: How shall I myself tackle voting? According to brief? By giving top marks only to ideas that are good and complete according to the brief/halftime feedback? Sounds like a sound and fair way to to it, isn't it?

But wait – what exactly is the brief? The one we did start with? That one plus advice/requests mentioned during feedback and halftime feedback, where in this case the focus seems to have been shifted on guerilla marketing? (And it also seams not to be unusual in jovoto crowdstorms that the halftime brief differs from the first one).

But, wait again: There a lot of good visuals/approaches that don't quite fullfill brief. Hm. Why's that? Did entrants learn that it might be clever to "skip brief" or not to make "extra efforts"? Well, can I really blame them for that? Or shall I rather give them good marks, because I do agree that that might be a sensible way to act?

Thanks for your consideration around the winning idea and it’s authors- we know it is nothing personal about the team. The core of this task was to create a communication tool such as a key visual for Greenpeace. The halftime feedback is meant to build upon the brief and does not cancel out the core task presented before. How the ideas are ranked- is up to you, the community.

So now, let’s take it off a personal and idea-based level and get to the essence of what you’re talking about. How to rate ideas- Yes, this is can be a very complex task. We developed rating dimensions for this issue so you have the opportunity to rate the idea in its entirety and then the subcategories (which can vary according to ask, but are generally) design and brief.

We felt that because of the straight forward nature of the task (create a communication tool for Greenpeace), we didn’t implement this feature this time- however after the discussion we see here, we see how this could have helped. For the next projects we will take this into consideration.

Best, Olof

Hi there Olaf, thanks for your feedback. Regards Pinstripe

And just want to add, to avoid any misundestandings: I certainly do also respect the good work and talent of Epure Lazar Mihail. Not only of voinalex.-)

skybre
almost 3 years ago

..and probably after guide monitoring 4x10+1=8,2 8x10+(1)=10

Pinstripe
almost 3 years ago

Actually jovoto states that their rating tool does use a logarithm e.g. that takes all that into account. But there is a well known rule for statistics: They work best for a big amount of data. In this voting there were 4588 ratings, as mentioned above. That's a big number. But it's an average of about only 27,5 ratings (approximately) per entry ... it's up to statisticians to figure out if that can be representative .-)

skybre
almost 3 years ago

yeah It could work.. Also everything should be 100% transparent(evey votes) to all members but just after voting period. Also comments should be published only if they contain a proposal for improvement

After reading all of this comments and statements I am very very very curious about the Jury prizes... Maybe it will be a surprise for everybody? :)

It depends also way how to introduce works to the jury. I saw a picture where jovoto presented only works that succeed in community voting to customer. it was also public competition ;)

Hi guys,

The jury members see exactly what you see. Once the project is over, remaining a neutral party, jovoto sends the client a document will all ideas presented. Sometimes a formal presentation is needed. In which case they creates a short list before hand. The decision is 100% and completely up to them. They choose the ideas that they think deserve to win.

And indeed, very curious as well! ;)

Best, Olof

Pinstripe
almost 3 years ago

this is a reply to DENKdifferent: Well, actually I'm also curious about the jury decision. But regarding the "comments and statements" above: Since there are 12 community (amounting to about 5500 Euro) prices and only 3 Jury prices (amounting to 3000) the chances to win anything at all might be better when aiming at the community instead of the jury ,-)

Pinstripe
almost 3 years ago

This is refering to the statement "Guides vote too and openly show which design they like". Well, in this competition there also has been a jury member that openly started that he liked an idea and gave some feedback to this entry. Actually I didn't bother to check, so perhaps I did miss something. In this case I do apologize .-) But as far as I saw this jury member did only comment on one single entry out of 167. That might also be considered to be a bit weird.

If you work as a designer (as a freelander or for an agency), in the end it's always the client who decides whether he likes your idea or not. If you deliver convincing work you keep the client, if not you will loose him. Community prize money has nothing to do with that. It is no more than an incentive to call as much people as possible to submit work. The voting process as well as the result are 100% uncoupled from the clients perspective. The final community ranking has no importance from jovotos perspective. At the same time they ask some creatives to work out their ideas in more detail because actually they need at least some suitable ideas the client could licence. They want a happy client who comes back, right?!
For creatives on the other hand, during the contest there is no incentive at all to consider what the client is looking for. The chance to win some money is higher if go for the community prize money. Just gain the community's attention to win . I consider this as an important deficit as it does not reward quality. With introducing the CC we did one step into the right direction. Creatives that were able to satisfy client needs with their ideas get awarded afterwards. Refering to the community prize money we need some changes. I already made proposals some time ago and i will repeat it here:

1.Give the client the possibility to give direct feedback from the early beginning. This can be visible for general feedback and/or only visible for idea owners. Let's do it as in real life. In the first draft phase the client can mark ideas/directions he likes or he can mark things he clearly does not want (only visible for the dea owner). Creatives can concentrate on one or two ideas instead of putting effort into "dead" ideas. There is for sure still a general halftime feedback for everyone. This will encourage people to work out ideas considering the what the client is looking for.

2.Refering to the community voting i have two suggestions:

1) I would not touch the basic idea of community voting but reduce the amount of price money to boost quality. With that money i would implement a "clients selction (CS)" as we have already seen in the last Victorinox contest. The difference: All ideas selected by the client receive a little sum (the same fo each idea regradless where it was ranked by the community). After the final community voting the client simply will select his favorite ideas. How many? The same amount as we have places inthe community ranking. There is no need for the client to rank those ideas from 1 to 12, he is just choosing his 12 favorit ideas. Easy and fast. For the next step we still have the "clients choice (CC)". It won't be touchted.

2) A little more complex to describe but i will try to make it easy. To encourage voters to really give good votes for those ideas that might be the clients favorit ideas, i propose a kind of filter for everyones ratings for an individual contest. Let's call it "my selection" (MS). It won't be an extra voting everybody has to execute but just a filter showing me those ideas i voted best in this contest. The idea is to see at a glance which ideas i currently would place in the first 12 ranks. If i gave 20 ideas a 10, my voting is not very differenciated and i have to readjust my vote until i have 12 clear favorites (give 5 ideas a 10 and 7 ideas a 9). Why should people do this correction? Remember, we have a "clients selection" (CS). ;) Poeple who are able to vote as close to what the client is selecting after the contest will receive "expertise points". Depending on how good your selection matches with the clients selection you gain or loose these points. In contrast to the actual karma-point concept this would really tell something about quality instead of quantity. Poeple who earned a lot "expertise points" could have a bit more weight in the community voting. This whole thing could change how people vote!

Hi there voto, good comments, thinking and some good proposals .-) At this point I'd like to add something to the "expertise points" you'd like to introduce. That might also help in regard to another issue: The use of third party material.

This brief, and many others, states the following: "you should only use images and fonts: for which you own the full copyright for which the exclusive rights can, if required, be passed on to the client. If 2. applies, please make sure you clearly highlight the third-party image material"

Nonetheless entries that include third party material without giving credits e.g. are included in the voting and can be (community) prize winners.

And here again the attitude "Why should I care about that if many others don't" might be clever and can easily be understood.

But this is another issue where some entrants make an extra effort to be professional and to make sure the client will be able to use/license third party material. To make sure that the client really can use their ideas/campaigns. (And it is definitely easier and less time consuming to pick a photograph e.g. wherever you can lay hands on it.)

And I do assume that the clients are none too happy when they want to make their choice and realise that an entry they like is unusable for them because there are licencing issues (or because the required quality of data can't be delivered, but that is another issue/point)

And Jovotions that have shown "expertise" might be able to take this into account when they're voting.

Thanks for your input voto, you got some good points here!

First of all I just want to explain a bit more why we have a community award and a client’s choice. Both of them work as an incentive for you to participate in the projects and in the end, properly award the creatives with the best ideas.

  • The community award is there to empower you the community to have your say in what you think is the best/ most creative ideas. (This is also valuable for the clients. Take the Victorinox project for example. For them to see what you the consumer think is good ideas helps them understand which designs will be popular in the stores.)

  • The client’s choice is there to give the client the opportunity to license the ideas that they want. (Sometimes it’s not only the ideas that solve the problem in the brief best, but also ideas that they simply did not expect but are still valuable for their business. Something you don’t get from working with an agency and what makes Crowdstorms extra attractive for them).

“Give the client the possibility to give direct feedback from the early beginning“ - Something we have discussed as well many times. In some cases it might work, in some not. Sometimes we don’t want to narrow down the possibilities too early. It’s often valuable for the client to keep the process open in the beginning to get as many different perspectives as possible. That’s the beauty of a Crowodstrom and again, what makes it different form working with an agency. And in other cases it could work quite well, like in the Textile Orbit for example where the client recommends ideas and we let the creatives know straight away by writing them a comment for everyone to see under their idea.

Regarding your first suggestion for rating. To give more money for the client’s choice and less for community award? Super interesting and not the first time this suggestion is raised. We will actually try this out in the next project with Deutsche Bank. Staring on the 17th of December. I’m very excited to hear your response on this and see how it effects the overall result.

As I understand your last idea. You would get more karma if you rate the ideas that the client picks. Correct? Interesting suggestion! Will definitely keep that one in mind.

I want you to know that we always listen to your ideas and discuss them among our team. Sometimes they take time to implement them or they simply don’t work for various reasons. But we gather them all and value them greatly. So thanks a lot!

All the best, Olof

Hi Olof,

thanks for your comment and talking the time to explain your position.

Community Award You took the Victorinox contest as an example. I think it's a good example that community/crowd voting does not work properly because it's done by people who are involved. Only two ideas that were licensed made it under the top 12 in the community voting. My seven ideas had final ranks between 86 and 544!! Finaly 3 (almost 4 ;)) of my 7 ideas went into the top 40 final round. None of the 3 had enough votes to make it under the top 10. So when it's time for public voting, poeple who can activate most supporters will make the race. That is not what i would call valueable for the client because voting results are distorted by private interests. What Eastman did after the design privacy contest is REAL testing because it was done by independent customers.

Clients Choice No problem here. I agree with you. That's why i said i would leave it like it is.

Direct clients feedback I think it depends on the task whether a creative needs early or later feedback. Generally i would say early feedback is best for both sides. Depending on how this feedback comes you won't narrow down the direction to early. And if you narrow down one direction, so what, this will give us the time to develop new drections instead of working on dead ends.

Money distibution What i propose is a little more: 1) Yes, less money for the community award. As it is just a kind of poll to give the client a vague idea about the crowds taste, this should be seen as less precious. 2) A new prize category that i call clients selection (funded with the money we take away from the community prizes). The client is choosing 12 ideas (if we have 12 community prizes) as his favorit ideas at the end and will give each 200 € no matter where they were ranked by the community. This awards a lot of people who realy nailed the task from the clients perspective which is - at least for me - more important than the community perspective. 3) The clients choice can stay the same.

Rethink Karma points The only advantage and useful thing about Karma i see at the moment, is the minimal amount someone needs to count his votes as valid votes. That's ok but not a strong concept. Yes, you get Karma points if you win community prizes or if your idea gets licensed but is there anyone out there who cares about his karma points??? I never did. One way to give Karma points a real significance, is to link it to quality and expertise. If you take a look at developer forums, there are levels like newbie, intermediate, advanced, expert, gure etc. that you can achive if your comments and proposals were marked as useful. On jovoto i would connect karma with the quality of everyones voting habit. That is where the idea of "my selection" and the "clients selection" come into play. The question is "What do you think, are the 12 ideas the client likes most?" As i said, the voting as it is now will stay the same. I would just implement a filter or list view, that shows me all ideas i voted for, beginning with the best on to and than going down to the last. The top 12 in the list are highlighted. To rearange the order in you top-list simply adjust your votes. The better your top 12 matches at the end the top 12 of the client, the more karma points you will get. Poeple who reach certain karma levels will have a little more weight with their votes. ATTENTION: You can loose your karma points at all time if your voting does not matches with the clients to 12. This will make voting more important for everyone and will force poeple to vote more precise. Things like "i give you a 10 and you give a 10 to me" will be history.

Once again voto did find good arguments and give valuable feedback .-)

Regarding the Karma points, I myself never really got what's the point of those. Well, a jovotian needs some of them to be allowed to vote. And they seem to indicate an amount of "activity"...

And I'd like to add something to voto's arguments and proposals in regard to voting. He states: "So when it's time for public voting, people who can activate most supporters will make the race."

voto might be right here. Even more if we do talk about a competition, where the average number of of votes per idea isn't high. As it might be the case here in this TIPP-competition. There was an average of about 28 votes per entry. I think there isn't much maths or statistics needed to realize that in this case it might help to be a Jovotian, who isn't a "newbie" but already has some friends/fans/followers who tend to "support" his or her work ... or that only a little bit of "bashing" might destroy the chances to win ...

Hi everyone,

It's been a while since the discussions above, but I still wanted to share with you that based on your feedback and surrounding discussions, we are doing a test run for two new prizes and a new prizes distribution, more heavily weighted in the client's direction without loosing the Community Prizes. Have a look at this New Community Prizes & Prize Distribution blog post to read all about it.

Many of the other suggestions (especially mentioned by voto here) are in discussion as we continue on our journey to improve the ratings system and prize structure.

Now we are happy to receive your feedback on this first milestone. In the blog post you'll find a link to a discussion board where we're happy to hear from you!

Best, Jess

skybre
almost 3 years ago

agree :D

skybre
almost 3 years ago

Your welcome Caja!

Pinstripe
almost 3 years ago

Once again I didn't talk about and don't want to talk about a specific entry or a single person or idea .-)

But even if entrants "mention" that they did use third party material, the clients often can't be sure whether they will be able to license and then use this material or not. And whether this material is available in a size and quality that is sufficient for "printable formats (with 300 dpi)".

And once again an entrant who wants to ensure this will have to make an extra effort ...

Pinstripe
almost 3 years ago

Hi Caja, I'd suppose that it isn't the question whether an idea earns a greater reward if it uses third-party material or not .-)

But whether third-party material – if it's needed or used for an idea – really can be licensed (bought, so to speak) by the client or not. And whether the quality of this material (resolution, size e.g.) is sufficent for the idea to really be realized/published/printed/produced. This rather is question about the availabitity of this material, of technical specifications, quality and – last but not least – the copyrights of the authors of this third party material.

Pinstripe
almost 3 years ago

:-)

Hi guys!

Fruitful discussion here. Love the positive and constructive feedback, something we value greatly. You will notice some of your suggestions regarding prize structure here in our next project with Deutsche Bank, starting on thursday for all creatives in the private layer.

I also want to inform you that the jury will make their decision on which three ideas will win the Jury Award in the middle of January

All the best, Olof

Dear all, It was really great to see all your ideas here!

If you want to use your creativity once again for a good cause, head over to our new project with Transparency International!

Vote for the most corrupt in the world and help to spread the word about the crimes that many people worldwide suffer from. Let's end grand corruption together!

READ THE BRIEF HERE

See you there, Dora

The middle of January is coming! :)

Pinstripe
almost 3 years ago

The end of January is approaching, so to say :-)

You will know next week Pinstripe, promise! ;)

Hi guys!

For those of you who are waiting I can inform you that the jury have made their decision and we will announce the winners here next week!

Stay tuned, almost there...

Best, Olof

Just to clarify! The winners have not yet been contacted. The ones who win will be informed about that next week. :)

Best, Olof

The jury’s final decision has arrived!

For you who have been waiting, I can now announce the three winners of the Jury Award.

Here’s the motivation from the Jury:TTIP is a complex and though subject to communicate. The winning submissions quickly make the the problem visually clear and understandable and show that TTIP affect all of us.

Without any further ado, the winners of the Jury Award are: Between the lines by Epure Lazar Mihail Hormones go haywire by ann EYES CLOSED / HANDS TIED / MOUTH OPEN by voinealex & Epure Lazar Mihail

Give the winners a big round of applause for their outstanding work! And don’t feel disappointed if you did not win, there competition was very though in this one. You can see the submissions and read the blogpost here.

Greenpeace is now in the process of turning some of these ideas into campaigns. We will keep you posted with more information on that when we know. Stay tuned!

All the best, Olof

Awesome work, guys. Congrats!!!!

Hi guys,

Your ideas are being spread in the media! Check out this article from the German newspaper Horizont (In German) about the jury award winners: http://www.horizont.net/agenturen/nachrichten/TTIP-Mit-diesen-Kampagnen-Motiven-will-Greenpeace-das-Abkommen-verhindern-138561

Something to tell your friends and family about. Great job once again!

Best, Olof

Hi all! There's a new project on the platform called "Power to the People." The client, Citizens for Democracy i.G., is looking for a key visual/campaign poster to inspire people to stand up and take action. After seeing your campaigns for this project, I wanted to let you know! With €400 awarded each week, I think you all should definitely consider submitting :) Jess

Project terms

The following Project Terms are the legal basis for your participation in this project.

In §3 we define the rights that you pass on to jovoto when you submit an idea.

In §4 we define the rights that you pass on to the client. From §4.2 onwards, you find the details about which rights you pass to the client once the project is completed if they decide to license your idea.

In §5 you will find important points on what you will be held responsible for (like respecting copyrights and clearly marking all third party material in your submission).

Project Terms for Public Project "Stop TTIP"

1.    Scope

1.1    These project terms supplement the Terms of Use for creatives and apply to public projects in terms of section 3.1.1 of the Terms of Use. Definitions contained in the Terms of Use also apply to the context of these project terms. Public projects may be viewed by everyone. All registered creatives may submit ideas for such projects provided they accept these project terms.

1.2    By submitting an idea to the project, the creative accepts the terms of use and these project terms.

2.    Right to be Named as Author

By accepting these project terms and the terms of use, the creative waives any right to be named as author if the client wishes this when licensing the creative's idea. As long as the client does not purchase the idea, jovoto will ensure that the creative is named as author.

3.    Granting Rights of Use to jovoto

PLEASE NOTE. IMPORTANT

By submitting an idea to the project, the creative grants the rights of use listed in section 3 to jovoto.

3.1    Even when participating in a project or submitting an idea, the creative still retains the right, without restriction on content, time or space, to use his own idea for the purpose of self-promotion provided he observes the rights of third parties, in particular those of the client. This does not apply to the first six months following the end of the submission phase of a project. During this period, the creative is not permitted to use his idea in any other manner. The client's trademarks and other related rights may only be used if and when the client explicitly allows this for the performance of the competition.

3.2    jovoto wishes to point out explicitly that participation in a project and/or submission of an idea does not confer on the creative any right to use material of jovoto or the client. In particular, participation in the project does not give the creative any right to use the logo or other materials belonging to the project sponsor (client) or to third parties. This does not apply in cases where the project terms or the project briefing call for other arrangements.

3.3    The creative submitting an idea to a project grants to jovoto non-exclusive transferable rights, without restriction on time, space or content, to use the idea, including associated creative works and any comments submitted therewith to the extent required for the operation of the platform. In particular, the creative grants to jovoto the right to make every comment and/or idea and the associated works on the platform accessible to third parties and to make any reproductions necessary for this purpose. The creative grants to jovoto the right to edit the works in question in order to present them more favorably on the website.

3.4    In addition, the creative grants to jovoto the right to make comments and/or the idea and the associated works publicly accessible for the purpose of presentation beyond the confines of the project, for example in the jovoto newsletter or in its blog, to distribute them and to edit them, in particular to create and present summaries or individual pictures of videos and texts, scaled-down versions of photographs ('thumbnails') etc.

3.5    Furthermore, the creative grants to jovoto the non-exclusive right, without restriction on content, time or space, to use the ideas and associated works in any medium for the purpose of communicating and promoting the project and/or ideas submitted to the project. To this end, jovoto may reproduce the ideas and associated works, distribute, edit, rearrange them, make them publicly accessible, broadcast and publicly play them in other ways, whereby this includes in particular making them available or broadcasting them by transmitting the content to fixed or mobile terminal devices of other creatives as part of automated subscription services (push services) or download services (pull services) (e.g. by podcast, RSS feed, Atom feed, XML interface or other technologies). The parties to this agreement consider the right of public reproduction also to include, in particular, the right to render the idea and associated works on the website using methods to play back audio and video data that can be received and simultaneously played by creatives (streaming), including the possibility of configuring the stream in such a way that the broadcast data can be stored by the recipient. In order to document the project and/or to promote the platform, jovoto may in particular include the creative's idea, alone or together with the ideas of other creatives, in a catalog of ideas, which will be made available to the client on conclusion of a project, and which it may reproduce as a different form of print publication and distribute (including as poster), where this serves as an appropriate form of publication for the platform, present at trade fairs (in particular in the form of banners, posters, video clips), make accessible as "best cases" on the platform, also in conjunction with other projects, or make generally publicly available, include in press releases or make available to third parties in the course of normal public relations work (for example for external press reports in journals).

3.6    In order to secure the greatest possible level of awareness and reach for the creative's ideas, the creative additionally grants to jovoto the right to publish the creative's ideas, and/or to have them published, on websites of external providers, to make the reproductions required for this and to transfer the individual works (i.e. the corresponding files) to the relevant third party, and/or to grant these providers technical access to the ideas for the above-mentioned purposes, including the right to reproduce the ideas for inclusion in their own websites. In order to achieve the aims mentioned in this sub-section, jovoto may use popular, established technical methods (e.g. embedded functions). The creative therefore consents to the relevant third-party provider adopting the works in question and also publishing them.

3.7    The creative will receive no monetary recompense for granting the aforementioned rights of use to jovoto. In return for being granted the rights, jovoto will present the creative's ideas on the platform and will give him the opportunity to sell his ideas to third parties or to jovoto and to participate with his ideas in projects.

3.8    In technical terms, the platform is a highly complex system with a large number of links. The content of creatives builds on from different user content and is cross-linked with it in many ways, etc. In addition, as a platform for creative services, the platform must provide a high degree of transparency and traceability – also covering the possibility of investigating or searching through events set in the past. The granting of rights of use in accordance with section 3 is therefore irrevocable and extends beyond any end to the user agreement. Content submitted by the creative to the platform can therefore remain accessible on the platform even after this license agreement terminates or the creative is no longer a user of the platform for other reasons.

3.9    jovoto also endeavors wherever possible to allow the creative every freedom to exploit his ideas vis-à-vis third parties. Within the scope of projects the creative may, where applicable, have the opportunity to subject his idea to open content licensing terms (such as Creative Commons licensing). Whether and to what extent this is to apply in an individual project (including the relevant details) will be specified in the briefing. The creative must in all cases explicitly indicate the use of third-party materials, including those that are subject to open licensing.

4.    Granting Rights of Use to the Client

PLEASE NOTE. IMPORTANT

By submitting an idea to the project, the creative grants the rights of use listed in section 4 to the client. The granting of rights of use in accordance with section 4.2 ff. is subject to the condition precedent that the client decides to acquire the creative's idea.

4.1    By participating in a project, the creative grants to the client the non-exclusive right of use, without restriction on content, time or space, to present his ideas and works as such outside of advertising campaigns or in order to promote the project, alone or together with the ideas and works of other creatives participating in the project, in any medium. Moreover, the creative grants to the client the right to use the ideas and works for the purpose of internal and external market research and for preparing the acquisition of the exclusive rights of use to the ideas and works. This may require the distributing and making the ideas and works publicly accessible, limited to the aforementioned purposes.

4.2    By accepting this license agreement, the creative grants to jovoto, subject to the condition precedent of the client's decision to acquire the corresponding rights from jovoto, rights of use to the idea that the creative has submitted to the project, together with all works, performances and activities contained in the idea, and to elements protected by copyright, design and performance protection rights associated with the idea (hereinafter referred to collectively as "works"), for exploitation in all known and unknown manners of utilization, in particular to the extent detailed below. This includes in particular – also in cases where rights arise at a later date – the exclusive, transferable right, unrestricted by content, time and space, and capable of being sub-licensed in parts, to reproduce the idea, and all works, performances and activities contained in the idea, irrespective of whether for payment or not, to distribute them, exhibit, rent out, to publicly render, in particular present, perform, display, make publicly accessible, broadcast, relay via cable or other systems (cable rebroadcasting), reproduce through video or audio medium, to make public via screen, loudspeaker or any other technical device, programs already broadcast or recordings made on the basis of public transmissions or to reproduce in any other intangible form, to edit and rearrange as well as to publish and use any such edited or rearranged form.

4.3    The aforementioned rights of exploitation for commercial or promotional purposes include in particular:

4.3.1    The right to reproduce the idea, and all works, performances and activities contained in the idea, in any tangible and/or intangible, digital or analog, form, e.g. through reprography or transfer to analog media (e.g. packaging, promotional material, advertisements, placards, books, stickers, printouts, pictures, illustrated books, books, comics, leaflets, flyers, photographs, photocopies, photo-mechanical processes, posters, magazines, newspapers), through digitalization or any other form of digital storage and to temporarily and/or permanently store on any other known type of data, video and/or video/audio media such as diskette, DVD, DVD-R, DVD-RW, DVD-RAM, HD DVD, Blu-ray Disc, CD-ROM, CD-R, CD-RW, CD-Audio, Super Audio CD, audio cassette, vinyl record, MMC, SD, MS, MS Pro, Flash Card, Smart Card, Secure Digital Card, memory stick, MiniDisc, DAT, hard disk, server, proxy server, USB stick and/or via transmission in the Internet or other data networks or through transmissions or in database systems; in particular this also includes the right to use the idea and all works, performances and activities contained in the idea for company-internal and -external presentations, in company-internal media such as intranet, PowerPoint presentations and for the creation and distribution of advertisements in print media and in electronic, especially online, means of advertising;

4.3.2    The right to distribute or put into circulation the idea and all works, performances and activities contained in the idea in any known way and on all physical analog and digital media independently or in combination with other works, especially in support of a product, and/or to offer these to third parties, in particular to rent and lend out irrespective of the distribution channel and the embodiment, in particular through distribution of the idea and all works, performances and activities contained in the idea on the aforementioned digital or analog media via wholesalers, resellers or retailers, mail order and irrespective of whether by remote sale, electronic transaction, free transfer or free distribution;

4.3.3    The right to transfer the idea, and all works, performances and activities contained in the idea, in any known technical manner and to make them known, and in particular accessible to the public. This includes, in particular, the fact that the idea and the associated works may be stored in digital form in a data processing system from which they may then be retrieved by third parties 'on demand' as a stream or download or any other form as digital signal via wired or wireless media and/or transmitted there with the consequence that the stored data are transferred to the receiving device of the third party where they may be decoded after storage, intermediate storage or immediately, i.e. converted into text, images and/or sounds and made visible or audible. The idea and the associated works may also be made available to the third party in such a manner that he/she may store the idea and the works contained therein and/or parts thereof in his/her receiving device and may access them there repeatedly. Interactive use by way of on demand is characterized by the ideas stored in digital form being made available to members of the public who are not present at the source of where they are made available, and being made available in such a way that members of the public have access to them and can request their transmission at independent times and places even if transmission of the works to third parties takes place at a later point in time than at the one requested. The online right of use exists independently of the form of transmission chosen by the client or its licensees for the use of the protected material and includes, for example, interactive or non-interactive online systems, electronic databases, the Internet, the World Wide Web, social networks and platforms such as YouTube, Twitter, XING, Google+, LinkedIn or Facebook, Apps, IRC or news, file sharing or application service providing;

4.3.4    The right to send or forward the idea, and all works, performances and activities contained in the idea, to third parties irrespective of whether in 'analog or digital' form whether via data networks in the form of subscription or download services (e.g. by streaming, video-on-demand, near-video-on-demand, podcasting, webcasting, simulcasting, IPTV, mobile TV, push services (such as RSS feed, XML interface, etc.) and pull services of all kinds) or via traditional modes of transmission such as public or private broadcast, rebroadcast and repeat broadcast via radio, television and similar systems of communication and reception, electromagnetic waves, electronic devices, wire, cable, satellite, antenna systems, digital means of communications and other technical equipment, whether via the client's own means of transmission or via public or private broadcast companies;

4.3.5    The right to publish the idea, and all works, performances and activities contained in the idea, first in any desired form at the point in time of the client's choosing irrespective of whether on any type of tangible media or in intangible form (e.g. on the Internet), irrespective of whether independently or in combination with other content such as a collection or multimedia work or as part of an encyclopedia;

4.3.6    The right to commercially exploit the idea, and all works, performances and activities contained in the idea, through the manufacture and sale of goods of all types (e.g. dolls, toys, stuffed animals, sports articles, household, bathroom and kitchen items, garments, printed matter including comics, sound storage media, headgear, buttons) and/or to exploit the media listed and described in this sub-section, the marketing of services of all types using the circumstances, names, titles, figures, illustrations or other relationships related to the idea, and all works, performances and activities contained in the idea, including the right to exploit the idea fully or in part through the production and sale of games/computer games, including interactive computer games, and/or other multi-media productions and/or other forms of work and to promote goods and services of any kind using such elements or through edited or unedited excerpts from videos ("merchandising right");

4.3.7    The right to modify, edit, combine, arrange the idea, and all works, performances and activities contained in the idea, in any manner, especially through correction and translation into any other language, through extension, conversion, augmentation, adaptation, complementing, through inclusion in databases or by the creation of collected works, through the substitution of images and figures, through changes to the characters of figures, or allowing such actions to be undertaken by third parties, and to publish, exploit, or have published and exploited, the edited or rearranged works in any of the ways described in the above provisions.

4.3.8    The rights granted exist irrespective of the technology used as the basis for the use of the right. In particular, the granting / transfer of rights of use are not bound to the form of data transmission (analog or digital), to the means of data transmission currently used or to the type of end-user receiving device. The client is especially entitled to allow this access via any type of equipment or device that is technically able to call up and/or represent the content provided. Access can be effected in particular with the aid of fixed devices (e.g. personal computer, set-top box for digital TV or Internet terminal) and mobile terminal devices, especially mobile telephones (via WAP, SMS, i-mode and any future standards), smartphones, electronic organizers, so-called personal digital assistants (based on operating systems such as Stinger, EPOC, Palm OS, Windows CE/Pocket PC), in particular via wired connections (telephone networks, TV cable networks, ISDN, DSL, Internet fixed line, etc.), via wireless connections (wireless local loop, satellite, radio [in particular DVB-H], mobile telephone networks [GSM, CDMA, HSCSD, GPRS, 3G, UMTS], wireless LAN) or in the process of synchronization with other electronic devices (e.g. via cable and network connection, Bluetooth or infra-red) and on the basis of various transmission standards and presentation formats (e.g. TCP/IP, SMS, MMS, EMS, PMS, smart messages, DVB, HTML, WML, cHTML, e-mail) in all online services, data and (tele-) communications networks, in particular the Internet.

The client is to be able to use the idea fully and exclusively on a permanent basis and to exploit it commercially, in particular for advertising purposes and across all media.

4.4    In addition to, and above and beyond, the above provisions, it is agreed that, if the creative has created a computer program, only the client will be entitled to exercise any proprietary rights to the computer program after the transfer of rights by jovoto.

4.5    Following the transfer of rights, the client is entitled at its own discretion and without the separate agreement of the creative, to transfer the rights listed in section 4 to third parties or to allow third parties to exercise such rights irrespective of whether in the original form or in an edited form. This applies independently of the content and scope of the license terms agreed with the relevant third party, i.e. irrespective of whether through the transfer of the exclusive right of use or through the assignment of individual or several fully inclusive or non-exclusive rights of use limited with regard to content and/or time and/or space.

4.6    The above provisions also apply in the event that the idea, and all works, performances and activities contained in the idea, have been combined with third-party protected material. If a collective creative work with shared copyright ownership has resulted from the combination of the works with other protected material, the creative herewith agrees to the exploitation of the collective work to the extent specified by the above provisions.

4.7    The use of material covered by open access or open content licensing terms for the development and creation of the project idea is prohibited, irrespective of whether this is done by the creative or third parties. The creative warrants that he will not use such material.

4.8    The idea will also remain visible on the platform even after being sold to the client. It will however be marked as 'sold (e.g. as 'Client's Choice').

4.9    The creative waives his right to be named as author in the exploitation of the idea. jovoto will work towards persuading the client that the creative's authorship should be acknowledged as author and that he should be named as such in accompanying material in cases where it is not possible to achieve such mention on specimens of the work.

4.10    Where the creative has used material and/or works of third parties in the course of developing and submitting the idea (for example photographs from publicly accessible databases, fonts, sample texts or similar), he also grants to jovoto and to the client rights of use to this third-party material and to these third-party works in accordance with the provisions of section 4.10. The sole exception to this are those parts of the idea that have been identifiably used for illustrative purposes and are marked as such components used solely for illustrative purposes and are explicitly titled as "SAMPLE" or "SPECIMEN" in the idea. Third-party materials and third-party works that are not marked as such will be treated as if they were the creative’s own works.

4.11    The condition precedent for the granting of rights in accordance with section 4 will be deemed to have been met when the client has made the decision to acquire the rights to an idea of the creative as specified in section 4, the client has informed jovoto of this in writing and jovoto has accordingly informed the creative in writing. jovoto will grant the license rights to the idea to the client immediately after the condition precedent becomes effective and the creative has been informed.

4.12    jovoto will immediately inform the creative in writing in cases where the client desires a direct license of rights from the creative. The creative and the client can then reach an agreement on the scope of the rights granted – if necessary with jovoto as mediator. jovoto will provide a specimen agreement on request.

4.13    The granting of rights of use in accordance with section 4 remains unaffected by the termination of the contractual relationship between the creative and jovoto and the underlying terms of use.

5.    Creative's Guarantee, Indemnity

5.1    The creative guarantees that he has developed all ideas, and works associated with the ideas together with the individual elements, himself, and that he is the owner of all rights that are necessary in order to grant the rights of use in accordance with sections 3 and 4 and to meet any other applicable conditions. The creative also guarantees that his ideas and associated works are free of any third-party rights.

5.2    The creative also guarantees that he will not submit or offer any content, in particular ideas or work samples, that encroach upon the rights of third parties or where content is ineligible in accordance with the above provisions. The creative must check whether his ideas and the associated works infringe the rights of third parties. Indications for such contractual infringements are given when, in particular,

5.2.1    Works subject to copyright, e.g. graphics, videos, photos or text (even when edited or alienated, unless the original can no longer be identified), are used that were not created by the creative himself;

5.2.2    The ideas contain performances subject to copyright or related rights such as live recordings of concerts, plays, circus performances, etc., or parts thereof, or include other performances protected by other related rights such as television programs (including opening and closing sequences);

5.2.3    Third parties have collaborated on the production of the content in such a way that they are able to acquire ancillary copyright, for example for recording, direction, editing, sound engineering, camerawork, etc. unless the persons in question have agreed to the exploitation of the idea created with their collaboration on the platform;

5.2.4    The content includes personal or other sensitive information about individuals or groups of people, unless the necessary consent and/or exploitation rights have been obtained by the creative;

5.2.5    Third parties are portrayed in photographs or videos in such a way that they play a major role in terms of their significance for the photo/video, unless the creative has obtained their explicit consent to the scene and to the exploitation of the results on the platform.

5.3    The creative also guarantees that he is not prevented by any contract of employment or other such agreement from contributing the relevant idea and participating with it in a project.

5.4    The creative will indemnify jovoto from any claims that third parties may assert against jovoto for infringement of their rights as a result of the ideas submitted by the creative. jovoto will inform the creative of any such assertion in writing immediately. The creative will make every effort to support jovoto in preparing a suitable defense. The creative will assume all costs incurred by jovoto in this connection, including reasonable costs for a legal defense. The creative is entitled to prove that the actual costs incurred by jovoto were lower than those claimed.

5.5    The same applies in the event of claims asserted by third parties when the creative infringes legal positions of third parties, in particular trademark rights or personal rights, or other legal provisions (such as prohibitions contained in the Act Against Unfair Practices – UWG) through the subject of the content, irrespective of the authorship thereof.