Fine prints
The idea is to show the TTIP as a new product on the markets, but revealing some hidden ingredients


A society of consumtion is constantly bombarded with a big amount of images, in a way, invitations that correspond to someone else`s interests instead of the true main needs of an individual. Many times these invitations are to join massive production and consumtion chains that make a very negative impact to the enviroment and other spheres. All these negative consequences and the harmful ingredients that the producs have are not shown explicitly, they even try to hide them.

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(zoomglass photo) (mockups) (street marketing)