The concept starts there, where we as consumers will be affected by it foremost: at shopping. It teases us with the visual appearance and the wording of a "SALE". At the second glance it says what the SALE is about: our standards an rights. Guerilla: The "price sticker" becomes an economic device that can be tagged on all products for real throughout the supermaket. A "TTIP SALE" pop up store, that looks like a real shop in clearance could become a place where GP informs & sells merchandise.
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Icon Shopping cart: http://www.prisma-informatik.de/erp-blog/wp-content/uploads/2013/12/Versandhandel-Gesetz.png Mockup Shopping cart: http://adsoftheworld.com/files/images/shopping-cart.preview.jpg