To attract the peoples attention we have to confront them with significant questions and statements. This helps the people forming a clear opinion about TTIP by developing their own thoughts (guided by the message). Thus the graphic refers to genetic modification and its aftermath visualized by chemical capsules in the spikes. People mustn’t treat their today's decisions lightly, else they might learn the consequences in near future the hard way.
Have you used any third-party material? Even if you've modified it, source the original here. See FAQ for details.