This guerrilla campaign, inspired by street art, is focused on putting pressure on the politicians of the EU parliament as if they were primarily responsible for whether or not TTIP will affect Europe (in fact, that decision is in their hands) and creating a collective consciousness in the overall population with a touch of intrigue and warning. The campaign literally gives to TTIP subject a sense of being RUBBISH, since the most of its material is made to be placed on trash containers.
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In order to visualize the concept I've used some stock photos: http://animalnewyork.com/wp-content/uploads/mrrobot-july14-9606.jpg