A sculptor, a painter and an actor try to make the food to look perfect. Raw, fresh, food is what we want even if it doesn't look perfect. Nature is beautiful, with its irregular shapes and colors.
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no. the billboards images are from: http://s3images.coroflot.com/userfiles/individualfiles/original406420WJcLAkO8oJXE1FIXcBV6irqN0.jpg and http://mabranton.co.uk/portfolio/ma-in-communication-pr-media-practice-work-examples/