Don't make food "beautiful"!
A methaphorical view about what TTIP would do to our food if we let this happen.
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Solution

A sculptor, a painter and an actor try to make the food to look perfect. Raw, fresh, food is what we want even if it doesn't look perfect. Nature is beautiful, with its irregular shapes and colors.

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no. the billboards images are from: http://s3images.coroflot.com/userfiles/individualfiles/original406420WJcLAkO8oJXE1FIXcBV6irqN0.jpg and http://mabranton.co.uk/portfolio/ma-in-communication-pr-media-practice-work-examples/