About the project

Short Description
The 2015 McGen campaign, which was run by Greenpeace as a crowdstorm on the jovoto platform, is proving to be a success story all round. Coupled with the other huge efforts of Greenpeace, the campaign has successfully convinced McDonalds in Germany to stop using Genetically-Modified animal feed in poultry farming.

Due to the success of this campaign, Greenpeace is once again appealing to jovoto and, above all, to you: now the environmental organization’s aim is to prevent the free trade agreement that is currently being negotiated between the USA and Europe (the TTIP: Transatlantic Trade and Investment Partnership), which Greenpeace sees as a grave violation of environmental and consumer protection standards in Europe.

However, this is only possible if as many people as possible stand up and voice their opposition – as there’s nothing politicians fear more than the discontent of their voters. This is why it’s necessary to communicate the complex and multi-faceted topic of TTIP as clearly as possible in a way that everyone understands.

Task
Your task is to develop clear and comprehensible communication tools that Greenpeace can use in their broad-based awareness campaign against the TTIP, in order to reach the general public. This is your opportunity to deploy your communication skills in the fight against TTIP.

Awarded ideas


Project Jury

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