Here's what happened

Challenge

For the market launch of this advanced energy storage system for e-mobility charging infrastructures, we are looking for the development of a recognizable brand. And the first step of our process is to find a name and a claim for the company to then later develop, as well as, CI and additional branding. 

Approach

For the market launch of this advanced energy storage system for e-mobility charging infrastructures, we are looking for the development of a recognizable brand in a three phase approach. Two phases happening on platform and one happening with an external agency. For the first phase, the creatives were asked to develop creative brand name.

Outcome

The creative team came up with a total of 39 ideas in a span of only 14 days! The creatives on the jovoto platform have used their seemingly unlimited amount of creativity to present several directions for this brand to go in with their new name. The best idea from internal discussions moved to the second phase to build CI and more branding with.

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