About the project

Challenge

This water filtration brand has taken a clear position to integrate more responsible initiatives across product, packaging, promotion, and consumer engagement. Now, the brand wants to find out how they best communicate the brand promise via packaging design that will be applicable across all SKUs.

Approach

jovoto asked 6 graphic/packaging designers from 6 different countries back from Phase 1 to further refine and rework their previous packaging designs for the jug and cartridge of the water filtration. The 6 creatives were put in groups of two and were assigned one of the design routes and asked to further develop and refine the design concept to an execution ready level for all asked SKUs to ensure the design strategy is transferable across the brand’s portfolio.

Outcome

The creative team came up with a total of 18 ideas (incl. iterations) and bewondered us and the client with their brand awareness, engagement, and quality of their water-ful ideas. The client has taken the ideas into validation.

Similar Projects

Scent-sational
Scent-sational
Communication Concept  for Confidential

Winner Selection

  • 6
    Contributors
  • €700
    Per contributor
  • Invite Only+NDA
Fa-bulous Mediterranean Jewels LE | Phase Two
Fa-bulous Mediterranean Jewels LE | Phase Two
Packaging Design (Graphic) for Confidential

Winner Selection

  • 4
    Winners
  • 3
    Contributors
  • €900
    Per contributor
  • Invite Only+NDA
Lost And Not Forgotten
Lost And Not Forgotten
Communication Concept  for Confidential

Winner Selection

  • 11
    Contributors
  • €700
    Per contributor
  • Invite Only+NDA