Scent-sationalCommunication Concept for Confidential
- €700Per contributor
This water filtration brand has taken a clear position to integrate more responsible initiatives across product, packaging, promotion, and consumer engagement. Now, the brand wants to find out how they best communicate the brand promise via packaging design that will be applicable across all SKUs.
jovoto asked 6 graphic/packaging designers from 6 different countries back from Phase 1 to further refine and rework their previous packaging designs for the jug and cartridge of the water filtration. The 6 creatives were put in groups of two and were assigned one of the design routes and asked to further develop and refine the design concept to an execution ready level for all asked SKUs to ensure the design strategy is transferable across the brand’s portfolio.
The creative team came up with a total of 18 ideas (incl. iterations) and bewondered us and the client with their brand awareness, engagement, and quality of their water-ful ideas. The client has taken the ideas into validation.