I started with the an idea what can serve the need of activities for caregivers what they can do with the person they care for. Also I have found out, that many of the caregivers don't do regular sport activities, which can cause lots of health problems. Wheelance is a wheelchair bike what is used both by caregiver and his/her patient. The caregiver is doing some sport, while is spending quality time together with his loved one. We all know how important is to do some sport, and how many benefits it has on mental and physical health. A critical mass with Wheelance (or other wheelchair bike) is would be a regular gathering of caregivers, where they can meet other people in similar situation, they can improve their social life, and it also a manifestation which shows how important is to remain healthy for a caregiver. For Teva it is a great opportunity to prove that they care about the caregivers too.
Some statistics can be find here: https://www.caregiver.org/caregiver-statistics-demographics http://www.cdc.gov/aging/caregiving/facts.htm http://womenshealth.gov/publicatio