[WE ARE EVEN GREENER-GO GREENER] Social & Ambient Media Campaign

Solution

Based on the key task definition stated at the brief, �Deutsche Bahn does more for the environment than you think�, the basic idea is created from a series of ambient media campaign that objectively says �Deutsche Bahn is greener solution than any�. With the defined key message line, the concept is diverse into couples of strong perceptual message to persuade direct comparison of Deutsche Bahn than any other product or services that claims themselves as �green� in current trend such hybrid car and providing more value of train than car or plane/air services.  The message visualized onto couples of social-ambient media with additional attribute value of provocation humors on existing public perception with main keyword of �GO GREENER� instead of �GO GREEN� which commonly are being used.