Go Green

Solution

Go Green. A  360° open space campaign.
Wherever the DB has touchpoints with the target group (passengers) it will present itself as a green company. Without saying, just by showing. Nature illuminations on station, green trains, tickets, green areas in central station with information screen, intrain flyer, naturel menu´s "green week"  etc. Just by using ther own facilities as communication tools the DB will build up a green image with impact strong visuals. 

Peaceful forest, birds are singing, pure nature. Lettering: Can you imagne that 20 meter behind the new ICE is passing with 320 kmh? Surprisingly green. The new DB. Go green. www.gogreen-db.de