Zeit für die Umwelt


There is one object at each station that passengers regularly and in any case look at: the Clock.
But as it is ticking for the waiting passengers, also the environment's natural clock is ticking and the German Railway helps now. It is time to support nature. It is time for the environment!
Station clocks appear as sunflowers and the flower pot directs to the campaign page dbecoprogram.com. This guerilla campaign attracts a great amount of attention in a very large audience. After the interest has been aroused, interested parties can either get to the website via the QR-code on the pot or to take one of the green snippets, which are also located on the flower pot and show the URL. On the Landig-Page the campaign continues.

Other entries in this project