DB BIKE

Solution

If the goal of the campaign is to relate Deutsche Bahn to the concerns of the individual, then relate the mass transit to the individual transport.

A sponsorship of Bike lanes throughout Germany will directly connect the Deutsche Bahn mass network to the individual network of transportation. 

By graphically representing the bike lanes to train tracks a direct relationship is established.

Individual Bike routes can delineate:

� actual train routes
� specified natural or scenic routes
� safe riding routes
� tourism routes
� commuter routes

In hub areas, a bicycle sharing system can be established to promote intermodal transportation between train and destination travel.

Bicycle travel promotes health and reduces traffic congestion and pollution. 

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