Here's what happened

Challenge

This major intimate lifestyle products player is looking for new storyboard concepts for their TV adverts and decided to tap into our consumer-centric top talent to help them find the right storyboards that speak to their diverse target group.

Approach

jovoto curated 14 diverse creatives with backgrounds in communication, branding, and storyboarding from nine different countries and invited them to explore fun, informative and tasteful storyboard designs. The creatives were split into groups of three focusing on different themes for the storyboards.

Outcome

The creative team came up with a total of 37 ideas, with some being crazy outside-the-box to very simplistic but effective. The creatives bewondered us with their speed, quality, and fresh-ness of ideas. The storyboard ideas were then discussed internally and the final choices will continue to be developed in the second phases.

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