Allgäu strategy on the map of big cities


Büble needs help to develop an unusual below-the-line campaign! In an attempt to conquer Germany,  Büble  is sure to appeal to you!
On the local map Allgäu, Büble Bier is a "famous traditional brand". But Büble feels able to do many other beer customers happy. So he set out to assault the big cities to make known this great beer!

Strategic plan
The campaign's goal is to inform people about Büble Bier and to make it famous in a competitive environment. The first step toward developing relationships with customers  is to create an strategic interaction via below-the-line campaign. Büble Bier, need an interactive BTL approach that could mentain the status as a �cult beer� and to gain new territories  on the map of big cities.