Task Definition:
Create a new mobile(vehicule) allegoric station for Büble Beer follow by an unconventional btl or viral action to be use around Germany(maybe around the world) by the consumers; it should be extremely fun, attractive and modern.
What do you mean by allegoric? The idea of Büble in something like a tour around Germany is fantastic!
Hi texastee!!! I mean allegoric, as we call them in latin america, it's a big vehicule full of awesome things related to a concept, like in carnaval of brazil, have you seen them?... but in this idea it should be design to be an impressive allegoric mobile Büble Beer station(of any kind, depends on the proposals designs) to be use by the consumers going all around Germany(or around the world)!!! Also the proposal have to include an unconventional btl or viral action to present it to the people and become part of the culture... People from different towns would be waiting to get in this unseen mobile station to have a lot of fun enjoying the Büble Beer and all the things that members will create... :)
Interesting proposal. What events would would there be around that Büble vehicle?
Hi Jane!!! In the task people have to create the asnwer of the questions you have asked to me, but for example, it could be going around Germany with a non stopping party tour, also be as a mobile Büble Bar or Büble mobile store, always with music and a lot of fun... well, it could be anything you want, the idea of the task it's to create that idea, also with unconvencinal btl actions, viral, maybe social medias, promos, etc... It could be really fun... Thanks a lot for your comment!!! :)
yes this sounds interesting. there is another submission in this contest with the idea of designing a vehicle. I made the suggestion to adjust the task to add what you ask for in your task idea. then it would be more or less the same as your task. maybe you have a look at the idea. seems like yours has been the first one. http://www.jovoto.com/contests/the-new-bble-in-town/ideas/9791
Hi dahu!!! Yes mine have been the first one, i haven't look at the other that you have told me, but i will do it right now, thanks a lot for concern and for your nice comment!!! Really nice from you!!! :)
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