Büble Bier Guy
Let's design a new clothing for the Büble Beer Guy! A mix between the traditional and modern style!

Solution

Task Definiton:
Create a new clothing or costume(a mix between the traditional and modern style) for the Büble Beer Guy and then apply it to a new label design follow by an unconventional btl action(urban, viral, new medias) campaign that generates a new Büble Beer big impact in the beer culture.