Task definition: create scenario for unique FB game, based on the traditions of the Büble brand and the history and beauty of the Allgäu region. It could be FarmVille�like (Allgäu-Ville:), or focused on doing something with the technologies the brewery is using, and we definitely we shouldn't forget the Büble!:). Any nice adventures connected with him would be welcome
The purposes of the game should be:
to create better brand awareness and positive experience with the brand
to be viral and catchy
to sell via virtual currency some beer-coupons, which could be used in the pubs or in the sotres in our target cities. You may remember there are more tractors sold in FarmVille than in the US!
to be easy for playing with friends
The game experience could be enriched with additional non-standard social media activities, like using Foursquare or some popular social betting platforms like https://www.betable.com/
This will increase the involvement and raise more suspens and offline engagement