Penny agent
Secret agent - action - first to penny

Solution

We have a guy in a room watching TV , he receives a phone call, dresses up in a suit - "arms" himself from the secret room - goes to the underground garage - takes the undercover car - while at the traffic light - revs it up and starts a race with a black unknown vehicle, in the middle of the race changes the course and goes to the secret lab - there he teleports himself in Penny Market at the bread and baked goods to take a just baked sponge cake or bread.

If we rewind the action we see that our guy was watching a penny commercial,answers the phone and at the other end the voice says - First to PENNY.