First to Penny - Mobile Phone
Radio or TV Scene

Solution

Radio or TV

Scene - A phone rings.... and rings .... a lady picks up the phone and talks to a mobile phone network operative.

She has been asked to complete a survey about how the networks customer service is provided. 

During the call the phone network she is with dies. She see's the TV and Penny market advert is showing for Penny Mobile.

The TV Offer - Get First to Penny and stay connected to those calls where you want to shout never call me again.

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