The main idea came from playing with the "first" in the Penny slogan.

In this scenario that I think will play well both on TV and radio some "firsts" become more important then others :)  First to Penny gets to a whole new level of importance.

I think these plots suit both TV and Radio and at the end any product or campaign of Penny's can be advertised as the " prize " ( it is named keep your eyes on the prize after-all ... ) 

The dialogue is between 2 sports commentators off-screen  

PLOT 1:

1. T:  JIM, IT SEEM THERE ARE STILL SURPRISES IN STORE FOR THE VIEWERS OF THIS RACE

    J:  YES JIM, SO IT SEEMS, JUDGING BY THE WAY RUNNER NO. 12 IS GAINING SPEED .

2. T: HE JUST ENTERED IN THIRD ...

    J: AND SEEMS TO BE PUSHING FOR SECOND!

3. .....

4. T: HE JUST PASSED IN SECOND !

    J: THIS IS THE MOST EXCITING RACE THIS SEASON TIM !

5. T:  AND HE DID IT! HE'S TAKEN THE LEAD !!!

    J: AND THERE'S ONLY 100 METERS TO THE FINISH LINE.

6. T: TODAY A NEW PAGE IN SPORTS HISTORY IS BEING WRITTEN ... RECORDS BROKEN...

    J: WE'VE SEEN HIM RUN BEFORE BUT HE SEEMS EXCEPTIONALLY MOTIVATED TODAY.

7. T: ...

   J: ...

8. T: HE TOOK A TURN AWAY FROM THE FINISH !!!

   J: i CAN'T BELIEVE THIS !!!....

9.  The runner keeps on racing away from the finish while everyone keeps calling him back to the finish line.

10. FIRST TO PENNY ! Keep your eyes on the Prize ( Prize could become Price - but I think it works only in English)

PLOT 2:

1. T:  JIM, NOW THAT WE�RE ALMOST AT THE FINISH, I MUST SAY THIS HAS BEEN A RACE FULL OF          SURPRISES.

    J:  YES TIM, SO IT WAS. BUT WAIT....  I THINK I SEE SOMETHING HAPPENING IN THE BACK. 

2. T:YES!
       THERE SEEMS TO BE SOMEONE GAINING GROUND AT AN AMAZING SPEED.

    J:HE DOESN�T SEEM TO HAVE A NUMBER AND HE�S REGULARLY DRESSED.
      THIS IS NOT ONE OF THE RACERS !

3. T: OH MY GOD ! LADIES AND GENTLEMAN THE UNKNOWN RUNNER JUST PASSED IN FIRST POSITION

   J:   TIM I WONDER WHY IS HE DOING THIS ? WHAT MOTIVATES HIM?!

4. T: IT�S AMAZING HOW MUCH DISTANCE HE HAS GAINED ON THE OTHERS

    J: WHO IS THIS MAN THAT RUNS LIKE THERE IS NO TOMORROW ...? WHO CAN SURPASS CHAMPIONS !!!

5. T:  UNBELIVEBLE !!!

    J: THIS UNKNOWN MAN JUST PASSED THE FINISH LINE FIRST !  

6. T & J : HE ISN�T STOPPING ...   WHERE IS HE GOING ?!!!.

7. FIRST TO PENNY ! Keep your eyes on the Prize ( Prize could become Price - but I think it works only in English)

DISCLAIMER : The images are screen caps from  an YouTube video of a Tokyo marathon and the movie Forrest Gump  . I do not own any rights to them  and the sole purpose of these images are for use only on jovoto and to better illustrate the plot.