Bring the farm into the house
The general idea is to focus on the fact that PENNY is the best option for farm-fresh FMCGs for the consumer.


The opening scene shows a plush neat apartment. A toddler is drinking milk and eating sausages (highlights the groceries that Penny provides). The man is watching an LED TV (showcases the furniture and Appliances that Penny offers). The woman is parting curtains (refers to the furnishing available at Penny). In a contrast, the new neighbours' apartment is chaotic. There are farm animals running loose and even an apple tree in the living room so that the family can enjoy fresh food and produce. The harrassed mother learns from the visiting neighbor that the easy wasy to get fresh produce is via a Penny store.