Here's what happened

Challenge

This major intimate lifestyle products player was looking for new storyboard concepts for their Christmas Season TV adverts and decided to tap into our consumer-centric top talent to help them find the right storyboards that speak to their diverse target group.

Approach

jovoto invited four diverse creatives with backgrounds in communication, branding, and storyboarding from four different countries back from the first phase and invited them to further refine their fun, informative and tasteful storyboard designs to make them ready for production.

Outcome

The creative team came up with a total of five storyboard concepts that showcase the brand's fun, educational and light-hearted essence and will translate this joy to the TVs across DACH. The client loved all the concepts and moved them into production with the plan to launch them for their next Christmas advertising

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