Theater Inter-Action!

83 ideas for the theater of the future! €3,500 prize pool

83 ideas for the theater of the future!


Theater is the oldest form of communication between actors and an audience. Early forms of theater date back as early as the Stone Age; there is proof of religious festivals with theatrical elements from the period between 2000 and 1500 B.C. and with the “theatron” in Ancient Greece, the auditorium, a new form of theater was created, which, in its essence has been preserved to the present day, even if hundreds of varying forms of theater have evolved from it over time: documentary theater, director’s theater, performance and installation art, epic theater, narrative theater, interactive theater, live art, post-dramatic theater etc. Especially in our era of “digital revolution” and “web 2.0”, the question of new forms of theater becomes increasingly relevant.

The aim of the Deutsche Bühnenverein (German Stage Association) is to preserve, promote and maintain the diversity of Germany’s theater scene and orchestras and its cultural offers. With this in mind, the Stage Association sees itself as a collaboration, which aspires to focus on art and culture in its urban context. The Stage Association supports theaters in fulfilling their tasks as well as promoting a creative discourse amongst the different theaters. It strives towards a close interpersonal cooperation of its members and the related institutions.

Supported by the German Stage Association, German city theaters are venturing an experiment with this project: audience involvement and the involvement of the worldwide creative community of jovoto in the development of new forms of theater production and publicity.

The following theaters are participating in the project:
Theater Baden Baden, Badisches Staatstheater Karlsruhe (Baden State Theater Karlsruhe), Deutsches Theater Berlin (German Theater Berlin), Theater Freiburg, Stadttheater Giessen (City Theater Giessen), Theater und Orchester Heidelberg (Theater and Orchestra Heidelberg), Saarländisches Staatstheater Saarbrücken (Saarland State Theater Saarbrücken), Schauspiel Stuttgart, Theater an der Parkaue Berlin and the Theater Ulm.

The aim of the project is to publicly and creatively discuss the subject of new possibilities of (urban) theater based on a specific question.
This is why the participating theaters will also present and put up for discussion the results of this contest at the biggest German conference for social media and the digital society, re:publica in Berlin, the 2012 motto of which is: ACTION!

Task Definition

How should a play be staged and communicated to appeal to, and involve, the city; in particular its younger residents?

The results of your work can be presented in many ways:

A production
Are there forms of production that could make a city’s theater program more attractive to a young audience in particular – without, of course, driving away its regular core audience?
Should the theater be more interactive or participatory, which materials and topics should be presented on stage, which aesthetic (costume, stage set) would appeal to you, what can the theater learn from web 2.0?

A campaign
Are there new types of campaigns that make the theater in general, or a specific play, worth seeing? What could suitable publicity campaigns for urban theater look like, in real-life and in digital settings?

New forms of communication
Are there brand new forms of communication for the theater, forms of communicative art, in which the play and publicity campaign merge together?

Your idea can answer the question in terms of urban theater in general, or based on a play or topic/material of your choice.

Target Group

  • The main target group of your communication idea are young people who should be encouraged to visit the theater. Not only for children's and youth theater, it is particularly the 14-25 age bracket: those who already decide themselves whether and which play they go to see.
  • An exception is theaters or plays that appeal to children in particular; here the main target group consists of parents and teachers who are the decision makers on what to see.


The tonality of your work is determined only by your idea and what you want to express with it.

Mandatory requirements

  •  It should be possible to implement your idea with a relatively modest budget.
  • It’s up to you how you present your idea. But in order for your idea to be clear and comparable, you should answer the following questions in a chart:
  • Problem/challenge: Which problem does your idea solve (e.g. “People don’t go and see a play because they don’t know what awaits them”).
  • Solution: How does your idea solve this problem? (e.g. through specific publicity campaigns in the city, where people are given a sample of what awaits them in the play).
  • Value: What is the added benefit of your idea for the theater audience?

Useful Links:

Inspriring links about innovative forms of theater:


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