See your story with the eyes of somebody else.
If you want to attract a new public to the theatre you should get them involved.
The concept �Mach Theater� gives an opportunity to each person to express himself/herself by being a director. He/she writes a story that is to be performed by professionals. No need to say that you can write a story as a team (interesting for school classes (e.g. theatre classes or art classes)).
All the pieces will be recored and posted on facebook/websites.
Other participants have the cahnce to rate each piece.
The �stage� is in urban spaces of the city. the theatre itself gets an opportunity to present themselves to the public.
As a motivation there is a chance to see the best rated pieces live on stage of the actual theatre.
Watch out for the posters on the subway stations - they might get you involved as well.