Why underestimate the young generation!
They want to be intellectually stimulated.
The only �problem� is that the young generation is so much harder to impress.
However, once you caught their attention, they are willing to go as deep as it gets.
BLIND THEATRE IS A CAMPAIGN, CHALLENGING THE YOUNG TO GO TO A SECRET THEATRE PLAY, KNOWING ONLY THE DATE AND THE PLACE OF THE PLAY.
BLIND THEATRE IS A METAPHOR CAMPAIGN, WHICH PROVOKES THE YOUNG GENERATION TO OPEN �INSIGHT�.
Thank you silviasim! We have updated the project:).
Really, really like your idea UrbanArchitects. Think it could be a great experience to do. Also I'm wondering what the content of the play could be. Can you give us some examples? I'm looking forward to seeing your updates!
Many, many thanks, Britta! We have uploaded a video and an example campaign of a play:).
you can push it far invite people to a big dark space and they are like blinds...they ear and feel the play and the theater ;-))
Great development and presentation.
The little icon of a blind person makes me think of something else though. Like watching theater in complete darkness, where you can only use your other senses. I wonder about using something like a mask. Never the less, very good idea!
Thank you so much, Jess! We wanted to emphasize on theatre spiritual role, so we created the blind theatre campaign motto - "COME BLIND, OPEN INSIGHT", hense the picture of the closed eyes, which become open in the video:).
nice presentation but seems the compettion is not selling a play, it is a way/place to do performance....
Hi. Cloem:) Thanks for the comment. A production is one of the desired results. A theatre campaign is another one. We have developped the second one. Here is a quote from the briefing:
"Task Definition How should a play be staged and communicated to appeal to, and involve, the city; in particular its younger residents?
The results of your work can be presented in many ways: ....
A campaign Are there new types of campaigns that make the theater in general, or a specific play, worth seeing? What could suitable publicity campaigns for urban theater look like, in real-life and in digital settings?
New forms of communication Are there brand new forms of communication for the theater, forms of communicative art, in which the play and publicity campaign merge together?"
really nice and interesting concept! good work UrbanArchitects! :)
In my country we have like a Bienale of Non-Visual Arts!!! As your idea would be a outstanding upgrade to it!!! Excellent work!!! :)
wow, It sounds great! Can you post a link to the bienale?:)
It's seems to be a nice play, however the competition doesn't intent to promot a play.
Thanks for the comment, Sofir:), The project does not promote a play. "The Twelfth Night" is merely used as an example how the compaign works.
No words. The best one for me.
So inspirational&poetic..
Something like "Easy to look - but try to SEE".
PS: liubliu etot track)))) i klip)
Thank you soooo much, Borhes, for appreciating the concept!!!:)))))))
Thank you soooo much, Borhes, for appreciating the concept!!!:)))))))
congratulations!very good work, we love the graphic design.the concept is very strong
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