Theater, must evolve. Theater should be closer to you, to feel every moment on your skin.
Solution: The 6-D Theater.
Rain/Snow simulation, Scent Simulation, Wind Simulation, Cold/Hot Simulation... etc
If until now you were a spectator, now you will feel closer to the souls of the characters. You will feel the scent of spring, and snowflakes on your cheek, the smell of cigarette or coffee flavor.
Value: This detail could conquer the young audience. Regular public will be impressed that theater offers a modern way to be closer to the characters feelings.