innogy is an established European energy company. With its three business segments Grid & Infrastructure, Renewable Energies, and Retail, it is equipped for the tasks that lie ahead in a modern, decarbonized, decentralized and digital energy world. innogy wants to offer existing and potential customers innovative and sustainable products and services, with which they can use energy more efficiently and improve their quality of life.
A leading distribution system operator in Europe
The distribution grids are the backbone of the energy transition. The grids play a key role in the safe supply of electricity through their integration of regenerative sources that are dependent on the weather and time of day (wind or solar power plants, for example) and decentralized generation plants.
We switch on the light, turn on the TV, surf the internet, cook our dinner, and wash our laundry at home. And for all of this we require electricity – whenever the need arises. Up to now, this electricity has made its way into our homes and power sockets via grids. But can we also imagine another way of electricity being distributed? What could different future visions look like in which electricity doesn’t enter our homes through the plug socket? In which, for example, alternative technologies enable wireless power distribution? These and other future questions are being asked by innogy as a leading grid operator in Europe, in order to recognize potential early on and shape the future of the energy world.
Within this context, innogy is consciously appealing to you with this task as they are convinced of your creative potential. They want you to look at the topic from a creative user/consumer perspective and not let technical hurdles restrict your creativity and imagination. innogy wishes to boost the creativity of their own employees with the submitted ideas/visualizations and inspire them with food for thought. The results of this project will therefore be used internally.
Think of yourself as a consumer here, and how you imagine getting the electricity to operate your household appliances and other technologies and machines in the future. Assume that you will be living in an industrialized environment and that you will be consuming just as much, if not more, electricity, and therefore that the Earth’s demand for electricity will increase even further.
“Draw” us a picture of the energy world of the future and think “off the grid”. Illustrate and visualize your idea of how electricity could be distributed in the future. In other words: Imagine a future where the electricity needed to operate your household and other technical appliances no longer comes via power sockets we know today.
- Imagine being Elon Musk for a day! Think utopian future, think sci-fi, think crazy. There are no limits to your creativity! Technical feasibility and other hurdles should not play a role here.
- You can take a micro or macro perspective: Either you visualize, for example, an excerpt from the life of the consumer and how they get their electricity. Or from a macro perspective, you could zoom out and look at the bigger picture – the Earth and its electricity-consuming population.
- In addition to the distribution of electricity, you should also think about other elements, such as the energy source (solar, wind, hydro power, etc.), the conversion, and the storage. Where do you imagine energy will come from in the future, and how and where can it be generated?
- Some questions that you can ask yourself:
- What are your expectations and needs when it comes to the electricity of tomorrow?
- How would you prefer to charge your devices, operate them, and switch them off?
- What are today’s pain points that you’d like to solve in the future?
Please consider the following criteria when developing your idea. Keep in mind that your visuals will be used to inspire innogy’s employees.
- Quality of visual representation
- Level of creative imagination
Do’s and dont’s
- Your priority should be your visualization
- Utopian scenarios are being sought here (“think utopian future, think sci-fi, think crazy”)
- You can also be inspired by existing approaches
- Technical feasibility and other hurdles do not play a role
Format & important notes
Format: You’re free to choose the format of your submission (sketches, photographical visuals, graphic designs, animated visuals, etc.), however, we advise you to use a common file format so it can be used for internal purposes. In order to present your submission, you might be asked to supply printable files (such as PDF) with a high resolution (300dpi).
Additionally: There are some topics that you should be aware of in this specific project – please read the Project Terms for more details.
Removal of ideas: jovoto is entitled to immediately remove submissions from the platform in the case of possible legal infringements. Revised ideas may be uploaded again.
Communication: Throughout the submission and rating phase, submissions may be shared by jovoto and the client on their communication channels.
Third-party material/sources: Please submit ideas:
- For which you own and are able to exclusively transfer the full copyright and image rights
- Or otherwise ensure that you have noted any and all third-party material you used – including the source where it can be found. This refers to all aspects of the submission, meaning not only visual components, but also informative content. Please cite the sources/articles of your information claim.
- In case your submission is chosen as a Client Award, you might be asked to revise your submission during a refinement phase. This means eliminating all third-party/creative commons material and incorporating minor adjustments from the client.
Timing and Awards
- Besides the chance to take part in this creative challenge, you could earn from the total award pool of €14,000. We are convinced of your power of imagination and can't wait to see your inspiring visuals!
- Deadline for Halftime Award: Monday, February 19, 2018 at midnight (Berlin time)
- The deadline to have your submission be considered for the Halftime Awards
- You'll receive feedback: Thursday, February 22, 2018
- End of submission phase: Wednesday, March 14, 2018 at 5pm (Berlin time)
Here is a brief overview of what is particularly important to be aware of:
1. When entering an idea for a project, jovoto as well as the client, may display, share and print it for evaluation or presentational purposes.
2. There is a three month exclusivity period:
- in which you may publish and share your idea on other websites or social media and ensure it is clearly labelled as a submission created on jovoto.
- in which you ensure that the client is able to exclusively license your design.
- after which you may offer your submission to others and publicly display it (without the clients logo).
3. Please ensure that you have noted any and all third party material you used - including the source where it can be found.
5. The project terms clarify rights for your upload as well as the details that go into effect if and when you are informed that the client wishes to license your design.
6. Please carefully check and review your submission and the attachments before uploading them - they can only be deleted within 24 hours.