Thirst for Design

Vapur Inc. is the company behind the Anti-Bottle — a foldable, flexible, reusable, eco-friendly water bottle designed to make tap water infinitely portable. Unlike traditional rigid bottles, which are bulky and inconvenient to carry, Vapur can be rolled, folded or flattened when empty — easily fitting into pockets, purses, packs or briefcases. The highly-durable bottle is freezable, dishwasher safe and BPA-free, which means it can be safely reused again and again.

The idea behind all that: Vapur believes that clean tap water is the best drinking water for you, your community and the planet. It takes 17 million barrels of oil each year to make water bottles for the U.S. market. That would be enough oil to fuel 1.3 million cars for a year. 37,800 18-wheelers deliver bottled water around the country every week. Only 23% of water bottles are recycled - a whopping 38 billion are land filled each year!

With the Anti-Bottle, Vapur pursues the vision to make bottled water obsolete. Along with Dwell Magazine, Opportunity Green and Ampac, Vapur initiates the Anti-Bottle Design Competition. For this competition, Vapur needs creative ideas for a stylish new “Artist Series” of Anti-Bottles that will make carrying tap water more fashionable.

Help Vapur create the next series of Anti-Bottles by creating stylish designs to be printed on their bottles. This includes the Vapur standard .5L bottle along with a soon-to-be-released .4L “fun size” bottle.

Use the 2-D template in the download section to present your designs. Beyond the specification of the template shape and logo inclusion, the design is open. The Anti-Bottle is a maverick, eco-friendly bottle on a mission — so Vapur is looking for your best and wildest design ideas (but please, keep it clean).

Please note: Vapur is NOT asking you to change the shape or design of the actual bottle, but to come up with the artwork/design to go ON the bottle.

Extra goodie: Vapur is giving away freebies of the current Anti-Bottles and Vapur T-shirts throughout the competition to those creatives who accumulate the most Karma points.

For our new Artist Series, we are seeking designs that will appeal to an international audience of trendsetters and eco-minded individuals who carry their water bottle as a fashion statement. Below is a mixed list of individuals the product currently targets, as well as those Vapur is also targeting. As a designer, you have free reign to either hone in on a specific audience or to create something that overlaps with the interests of several groups.

Design-Object Seekers: Thirsty trendsetters seeking fashionable objects to express their personality while hydrating themselves.

Eco-Stylish Moms: Savvy and sustainable moms, who tote their water bottle and encourage their kids to do the same.

Actively Outdoors: Men and women who love to be outside walking, hiking, biking, etc.

Water Smugglers:  Single-use bottled water haters, people who prefer to "BYO" where ever they go.

Travelers: People seeking the perfect hydration companion for life’s adventures.

Eco-Casuals: Those seeking convenient and compelling ways to live more sustainably, save money and look cooler.

The Vapur® Anti-Bottle challenges people to “drink out loud”. As a brand, Vapur strives to keep it’s packaging, marketing materials and product design clean, yet universally cool. Be sure to keep these things in mind for your design.

Brand Attributes

• Stylish
• Fun
• Emotive
• Behavior Changing
• Honest
• Optional: provocative, humorous

• Apply your design to the 2-D front and back bottle templates provided. You must show both front and back visuals.
• The bottle can be transparent (translucent) and/or opaque, but consider including a see-through water level indicator on any completely opaque designs.
• Integrate the Vapur® logo into your design, as well as a small amount of legal copy.
• Use the existing logo and be creative with the existing logo provided in terms of size, color, location, etc.
• Beyond merely providing the 2-D template, you are free to enhance your idea with additional visualizations (video, sketches, audio). You may submit a maximum number of five (5) ideas in this contest.
• For designers who are interested in obtaining, using, and/or working with the Anti-Bottle to get their creative juices flowing, Vapur is offering a discounted price. Keep your eyes open for an offer code in the next Jovoto newsletter.

Constraints

1. Due to manufacturing constraints, your design cannot use spot varnishes or inks intended to rest on the outer surface of the bottle (such as spot UV, or dull varnishes).
2. No adjustments to the overall shape or physical structure of the bottle are permitted.
3. The bottle has a small gusset on the bottom (to allow for more capacity of water). This gusset will be clear. No printing will be allowed on the gusset.
4. The bottle must have the following information on it somewhere (artwork provided on bottle 2-D template):

• Vapur Logo
• Legal Copy: BPA Free • Made in the USA • vapur.us • Patent Pending

Click on the following links to download working material and additional information related to the project.

• Logo.png
• Reference Images
• 2D-Template
• Vapur Packaging