- three edgy, humorous designs that will hopefully really get consumers thinking about their decision in buying bottled/anti-bottled water.
- the three separate designs achieve a broad potential target market from trendy teenagers all the way up to eco-warriors, moms and sports men and women.
- Quirky slogans were used to achieve a more down-to-earth warm feel to the product:
- 'Have you got the bottle?'- 'The last straw for glasses'- 'Convenient & condensed' (perfect for sport)
Vapur keywords �maverick�, �provocative� and �behaviour changing� really were the spark for the idea and I hope people feel they convey this strong approach as much as I do.
Have you got the bottle?Many thanks. Tom
Thirst for Design