Have you got the bottle?

Solution

  • three edgy, humorous designs that will hopefully really get consumers thinking about their decision in buying bottled/anti-bottled water.

    - the three separate designs achieve a broad potential target market from trendy teenagers all the way up to eco-warriors, moms and sports men and women.
    - Quirky slogans were used to achieve a more down-to-earth warm feel to the product:
    - 'Have you got the bottle?'- 'The last straw for glasses'- 'Convenient & condensed' (perfect for sport)

    Vapur keywords �maverick�, �provocative� and �behaviour changing� really were the spark for the idea and I hope people feel they convey this strong approach as much as I do.
    Have you got the bottle?Many thanks. Tom

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