Lifestyles of the rich and famous.


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However instead of just matching it to your clothing or making it look like clothing the Vapur bottle should be able to stand on it's own as a fashion statement. My take is that it looks like it is purposely inspired from high-end designers such as Louis Vuitton, Coach or other readily recognizable brands and patterns. Your water bottle becomes a true accessory.  Narrowly marketed to women but could be expanded.

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