idea: The name of the campaign is "vapurism"

The new vapur product range presents colourfull designs �
each with an own fresh  name with teaser character. (5 terms or more..)

Billboards show only big 1 product with extension.

At POS � could be heard special smooth sound �
different typical product effects from water in nature.

The vapur "p" with the drop is on focus as the "- purism" key letter.

So far.

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