the i-Vapur

Solution

My idea  was to make a parody on the Apple /i-Pod ad campaign. Apple is famous for their minimalistic, clear designs. Tap water ist the most minimalistic and claer drink you can get. So I had the idea to combine both elements with a humoristic touch.  Furthermore I played with the old Apple claim "think different" and extende it into "think water -  drink different".  Addicted to the claim, the shown silhouettes are drinking water from the Vapur bottle in a creative and funny way. The backside is inspired by the Apple products and shows the simplicity of their design world.

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