For these designs I worked with the word play "still water". Still water means tap water (what should be filled into the bottle), but the word "still" means motionless too. The target groups are outdoor sportsmen like mountain climbers who will definitly shake the bottle and also the water in it. The artwork shows in an humourus way that the tap water isn't still. "still water..." is completed by the words "...but maximum refreshment" on the backside. The backside shows the emotional feeling of thirsty sportsmen when they are refreshed by Vapur tap water.