The TOTAL company
For 60 years TOTAL has been making an important contribution to the energy supply in Germany: TOTAL provides private households with heating energy and supplies retailers, businesses and the industry with the most diverse specialized products and varied services. Around 93,000 employees in over 130 countries ensure the continued supply of energy. Oil and gas form the core of TOTAL’s activities. Ever since the eighties TOTAL has also been developing environmentally-sustainable energy sources like solar energy and biofuels. In the photovoltaic sector TOTAL is currently one of the leading international players with its stake in SunPower.
From gas station to service station
TOTAL is one of the leading gas station operators in Germany with over 1,100 gas stations, used by more than 650,000 people daily. Nowadays customers not only use gas stations for refueling their vehicles, but as a service station that goes beyond car-related services and is a provider of services and goods and a sociable meeting point. The brand slogan “Auftanken and wohlfühlen” (Refuel and relax) fittingly describes the service and quality promise of TOTAL. For example, over 500 Café bonjour! bakeries offer freshly baked sweet and savory snacks and delicious hot drinks on a daily basis. The name bonjour! is a reference to the French roots of the company.
The pioneering gas station design T-Air
In order to fulfill the new function as a versatile service station, TOTAL has developed “T-Air”, a completely new design concept for its gas stations; the light, high-quality, transparent and friendly architecture, which has been thought through down to the very last detail, enables a better integration of the gas station into its local surroundings and creates a higher acceptance among customers and urban planners. T-Air is a play on words, which comes from the French words for earth (terre) and air (air). This project is about sounding out the potentials of the T-Air concept for TOTAL and its customers. As an example the service station in the popular Berlin area of Prenzlauer Berg has been chosen, a neighborhood with one of the highest ratios of children in Europe and home to many international trendsetters like artists, filmmakers, authors and designers.
With this project TOTAL wishes to create new service and product offers as well as design ideas for the architecture and the interior design of the service station of the future in an open and collaborative contest of ideas. The task is to completely rethink the service station concept in the context of a modern metropolitan neighborhood, e.g. as a mobility station in a broad sense, into which new mobility concepts, service and product offers are integrated. New trends should be picked up on or developed, in order to make the TOTAL service stations appealing to customers in the future too.