Lets provoke a little!!
Let's provoke a little!!

Solution

When we talk on mobile devices that do more than calling or sending messages and you can even watch videos, go to internet, youtube, gps system, etc., we think on what operating systems are running on that devices! Well...so why not provoke a little the companies of operating systems?
If the target of the group are persons that manages everyday their mobile devices, profissionals, businessman, people on middle age, all of them know the logos of the main operating systems... so, lets buzz!!
 
Another way is to take televison logos that is possible to watch and add bitbop logo. That combination will arouse curiosity!

NOTE: i think the best way to spread a message is public transports! Just one sticker paper on public transport will be enough to show to people that are in the street and make them wonder "what's that about?"