The idea contains 3 elements:

1) Tram/Bus: Take an x-amount of public transport vehicles and brand them in a Bitbop style. New trams and busses are equiped with video screens which can be used to broadcast Bitbop content. Each bus or tram contains a Bitbop host (real person) that explains about the product and hands out free-trials and perhaps a Bitbop goodie.

2) Do a co-op with a large coffee house chain and place video screens in x-amounts of shops. While waiting in line to get a coffee or enjoying it in the shop customers get to experience Bitbop. Potentially also a bitbop host works in the same way as in case number 1

3) The Bitbop BUS. Rent a Bus and brand it completely Bitbop style. The bus can offer free transport between important transportation hubs (e.g. Berlin Zoo - Berlin Alexanderplatz) 2-3 Bitbop people will be in the Bus and will make sure the ride turns into the ultimate Bitbop EXPERIENCE

Production cost:
- Should remain within the initial �50K
- The campaign in scalable so the marketing cost are under control

Buzz:
- Campaign should be guided by active press management / releases
- Facebook/Youtube can be used to generate additional reach and people can share their experience via both text and video.
- People will talk about it and both the brand and the product will be in focus
- People can see and feel in real life what Bitbop can do for them

In the end it is all about the experience!