Mystery Watchers
Mystery Bitbop Watchers are planted throughout cities. If a person asks a Mystery Watcher if they are watching bitbop, they win!

Solution

A contest where bitbop will give away anywhere from $1000 to �free subscriptions� to anyone who asks a person watching a broadcast on their smartphone while either laughing, weeping, rooting or if they are watching bitbop (ie. �hey, are you watching bitbop?�). These mystery watchers are hired actors: they can be anyone, standing anywhere bitbop is accessible, and at any time of the day.

People are directed to twitter to find out clues of the mystery watcher whereabouts and what prize is being offered that day.

Anyone looking at a smartphone is a potential target here.

Supported by PR, twitter, facebook, radio, print